The Ledger, every show

“I have a, an advisor, Andrew Chen. He's like, if you're not a billion dollar company, you failed.”

“I would say I did a hundred plus podcast The reality, even though it was good to practice on all of them, only three, I would say three or four really moved the needle.”

“So one of the easy ones I think is going to easily get its ass kicked is Google Analytics.”

“And then I believe, I would bet, I'll bet a million dollars, it'll make a million dollars in a year.”

“Like Mark didn't start Facebook. I'm going to be a billionaire. It's like, ah, let me see if I can meet some chicks online. If we're honest. Right. And I worked for him. So I know that stuff.”

“We peaked at six and a half million. We, and we were getting offers, like, I think around thirty million. I think we had like a thirty million dollar offer.”

“They were willing to pay, I think it was around one X ARR for the business. ... So it was a seven figure sale”

“We launched 300,001st year. Second year, three million. Third year, four million. And then it was basically three to five million for the next three years. And then this year it'll be around eighty million. 1313 years later.”

“We went from 15% margin to around two percent margin of the business.”

“Our teammate cost per month, we call them teammates, not employees. Today it's about 1.2 million a month. I think we got it up to two and a half, three million.”

“Ours is tidy cow, which brings in, I think it's around almost 25% of all new buyers come through tidy cow into the AppSumo ecosystem.”

“And so we went from 600 to 13,000 products within six months on the site and our revenue stayed the same, but our profit went down, right? Because now we have different margins. So some products have Better margins than others. So we went from normally like a …”

“Once they start working, you know, for AppSumo, it was like, we did some of you, it worked right away. It was like first year, 300,002nd year, three million, but then it was flat, you know, for a few years. Like 4,000,004 1,000,005 1,000,004. Then it started p…”

“These billionaires, they all took 20 years. I was looking at all of the ones I've interviewed and the ones I've worked for. It's about 20 years you ever take on average for them to make a bill.”

“I think more with raising money, we never really had a good use for it because we did have capital and we were profitable from day one.”

“Like, you know, our revenues are in the eight, you know, very high eight figures.”

“AppSumo as a business is above a 100,000.”

“I got fired by Facebook from Zuckerberg directly.”

“Then I did payments for games, thirty million dollars in one year.”

“And then AppSumo, our first year was somewhere 300,000 plus. Second year is three million.”

“And then I got, I asked the founders to give me ads for free. Jeff Berman: The founders of Reddit to give you ads for free. Yeah. Why would they? Noah Kagan: Well, I think because they were launching their ad platform and they wanted some data on it. And so, y…”

“No, it cost me 48 dollars. I got, a guy named Muhammad who I still talk to this day, 15 years later he helped me put the PayPal button on the website. And it was 12 dollars for the domain, that's part of the 48 dollars. And then I used Gmail as my back-end.”

“Now, you know, AppSumo today, you know, almost a hundred million dollars a year in revenue, which is insane.”

“In month two, they did 24,000 dollars. They're in month three, I think they're on track for 30,000 dollars.”

“This is in 2010, and we actually built software to run our own giveaway. Launched it in the morning, and by noon, a quarter million people signed up for it.”

“So we launched a Calendly competitor called TidyCal. I don't know if you've heard of this, but yeah, that's a, you know, three, four million dollar a year business.”

“So I've created this content and spent millions of dollars literally making it. And when I wanted to actually have the audience do something specific, like I was at the mercy of YouTube.”

“Man, that's tough. It's tough to say probably in the range three to 5000.”

“And because of that, I hired him on a trial, and now Jay, Jay makes six figures.”

“It was Sumo me, and then we bought the domain after seven years for a million and a half”

“And I was telling you tidycal.com, our calendar, Calendly alternative is crushing. It's like five X growth this year. And that's one of about 10 products that we've launched on the original team.”

“One, we spent a year recruiting, and then we spent 18 months training.”

“I mean, I was making two to three million dollars a year,”

“And this year though, we've definitely gotten back up to, I think around 12% margin, reduced a lot of the distractions that I was doing, and then just focused on the core of the business”

“We've surveyed, and around 30% of people that buy at AppSumo know who I am.”

“What was really interesting, if you go look on Amazon or a bookstore, there's no green business books. Which is kind of funny given that a lot of business is about money. They think it's taboo or bad luck, but we tested it and I also like the color myself.”

“There's a tool on AppSumo called CastMagic. I think in less than a year, they had a million ARR.”

“I just talked to someone who read million dollar weekend. Her name's Mackenzie. I got to give her a shout out. Mary makery.com. You know, if everyone's going one direction, so she's a greeting card business, 50,000 dollars her first year.”

“Like, we tried for the book, I did a referral program. Like, hey, if you, I had a launch team for the book. And I was like, all right, bring one person. So there's a 1300 person launch team. And I said, if you could bring one person, I'm going to do a dedicate…”

“So I copied the most popular app in, in one category that had the least competition, which was a soccer app. And I made a hockey app and I chased it and it went viral a million users in a week. And then I launched a bunch and then Naval wanted to fund me and o…”

“AppSumo used to be bundled software deals. And then we went to individual daily deals and it's not just cause that's what Groupon did. It's cause we literally like had to go understand that we looked at the economics of bundles. Andrew Chen put it together. He…”

“And the business went from 300,000 to three million the next year.”

“Last year on AdSense. We made a 121,000 dollars to 800 and year one. In our year, first hardcore year of having a team around.”

“I think we're paying like 60 dollars for a paying customer now.”

“I think he's, I mean, last we heard it was a sixty million dollar revenue, which revenue is always different than profit, as I'm sure you know.”

“Black Friday was our highest day. Almost two million dollars in that one day on Black Friday, which we paid out half of that at least half of that to creators, which is fucking wild.”

“Our cost every month at AppSumo as a business is around 70,000 dollars, so I make sure that it helps us break even.”

“We go out and find tools that are more, more or less getting started, and then we negotiate a deal, 50 dollars for life, so none of our products that we promote on our marketplace have subscriptions.”