“And this year though, we've definitely gotten back up to, I think around 12% margin, reduced a lot of the distractions that I was doing, and then just focused on the core of the business”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Noah Kagan
Insight
Kagan: Sponsoring hyper-niche and international creators beats paid ads on ROI
“Don't go to me. Go to the person whose audience is, like, hyper engaged on a really tight subject, And even if you want to be even more creative, go to different languages. So we have people crushing it in Spanish, crushing it in Portuguese. And it's like when…”
Noah KaganJan 30, 2024▶ 14:45Episode 698 | How to Launch a Million Dollar Business (With Noah...
Disclosure
Noah Kagan: AppSumo team spends roughly $30,000 per YouTube video
“I mean, we're spending on per video, I don't know, maybe 30,000, if you look at salaries, and editing, and thumbnail designer, and consultants, and all this different travel stuff”
Noah KaganJan 30, 2024▶ 32:20Episode 698 | How to Launch a Million Dollar Business (With Noah...
What-if
Kagan: Sumo.com could have hit $20M ARR by keeping $20/mo pricing
“If we just would have stayed on that price point and that customer, it could be a twenty million dollar ARR, maybe more in that space.”
Noah KaganJan 30, 2024▶ 7:19Episode 698 | How to Launch a Million Dollar Business (With Noah...
AssertionNot checkable as stated
Kagan: Sumo.com peaked at $6.5M ARR and had a $30M offer
“We peaked at six and a half million. We, and we were getting offers, like, I think around thirty million. I think we had like a thirty million dollar offer.”
Noah KaganJan 30, 2024▶ 8:34Episode 698 | How to Launch a Million Dollar Business (With Noah...
AssertionNot checkable as stated
Kagan: Sumo.com sold in a seven-figure deal at roughly 1x ARR
“They were willing to pay, I think it was around one X ARR for the business. ... So it was a seven figure sale”
Noah KaganJan 30, 2024▶ 11:07Episode 698 | How to Launch a Million Dollar Business (With Noah...
AssertionNot checkable as stated
Kagan: AppSumo will reach around $80M in revenue 13 years after launch
“We launched 300,001st year. Second year, three million. Third year, four million. And then it was basically three to five million for the next three years. And then this year it'll be around eighty million. 1313 years later.”
Noah KaganJan 30, 2024▶ 13:02Episode 698 | How to Launch a Million Dollar Business (With Noah...
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