Kagan: AppSumo will reach around $80M in revenue 13 years after launch
Noah Kagan · Episode 698 | How to Launch a Million Dollar Business (With Noah... · Jan 30, 2024 · at 13:02
Noah Kagan, CEO of AppSumo, outlines the revenue progression and plateaus of AppSumo over its 13-year history.
0:00 / 0:12exact quote · 12.2s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“We launched 300,001st year. Second year, three million. Third year, four million. And then it was basically three to five million for the next three years. And then this year it'll be around eighty million. 1313 years later.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Noah Kagan
Kagan: Sponsoring hyper-niche and international creators beats paid ads on ROI
“Don't go to me. Go to the person whose audience is, like, hyper engaged on a really tight subject, And even if you want to be even more creative, go to different languages. So we have people crushing it in Spanish, crushing it in Portuguese. And it's like when…”
Noah Kagan: AppSumo team spends roughly $30,000 per YouTube video
“I mean, we're spending on per video, I don't know, maybe 30,000, if you look at salaries, and editing, and thumbnail designer, and consultants, and all this different travel stuff”
Kagan: Sumo.com could have hit $20M ARR by keeping $20/mo pricing
“If we just would have stayed on that price point and that customer, it could be a twenty million dollar ARR, maybe more in that space.”
Kagan: Sumo.com peaked at $6.5M ARR and had a $30M offer
“We peaked at six and a half million. We, and we were getting offers, like, I think around thirty million. I think we had like a thirty million dollar offer.”
Kagan: Sumo.com sold in a seven-figure deal at roughly 1x ARR
“They were willing to pay, I think it was around one X ARR for the business. ... So it was a seven figure sale”
Kagan: Paying elite advisors $1,000 hourly is an underused startup cheat code
“Like, we have, you know, elite advisors that you could actually pay a thousand dollars an hour, a little more, and get access to 10,000 an hour people. That's like such a super, super cheat code that people don't use enough.”