The Ledger, every show

“Coca-Cola spending one hundred forty million dollars to influence our nutrition guidelines like they have over the last, you know, 15 years.”

“One of the best therapies for someone that is schizophrenic or epileptic Or even, in many cases, bipolar. If you put them on a ketogenic diet, these things will, in many cases, just resolve.”

“The average child spends less time outside than, like, a maximum security prison where people are spending eight plus hours on phone.”

“Today, the average American gets almost 20% of their caloric intake from soybean oil.”

“If you're still eating the same crap that the average American is eating today, but you're on Ozempic and eating less of it, like, you are almost certainly going to be deficient in protein and micronutrients and a bunch of things that will have, like, long-ter…”

“And yet, if you look at our healthcare system, nothing in the healthcare system thinks about someone who is at risk of heart disease exercising as a healthcare intervention. No payer pays for it. No one incentivizes you to do that.”

“And the end result is we have between like 60 and 80,000 chemical compounds in the U.S. That are not allowed in, in the EU.”

“A couple months ago Monsanto was lobbying hard, spent tens of millions of dollars to get a rider and a bill that would basically make sure that no one could ever sue them for the potential health impacts of one of their most popular products, glyphosate.”

“There's been fourteen billion dollars of damages awarded to people that have gotten cancer or other diseases from glyphosate exposure.”

“80% of schools have contracts with soda companies.”

“Ketamine therapy, ketamine assisted therapy works better than SSRIs in many cases, especially for treating things that are very intense, like treatment resistant depression, PTSD, things like this.”

“There have been studies that show just by focusing and taking a functional medicine approach, you know, focusing on sleep, focusing on gut health, focusing on lowering your inflammation through diet and exercise, that combination of therapies works better than…”

“Oh man, I think peptides are going to be so disruptive to our current healthcare system. You know, I think that if you look at peptides there needs to be way more research. I'm like, not totally yet a peptide believer. But there needs to be way more research, …”

“Most of nutrition science is funded by a big food company. They outfund the NIH, like, 11 to one on nutrition science, at least historically.”

“If you look at studies, they show that exercise, sleep supplements, all these things actually work better for treating many chronic conditions than, you know, SSRIs or any such sort of other like pharmaceutical intervention.”

“Like, you know, the average American's food is something like between 40 and 70% less nutrient dense than it was even just 50 years ago.”

“Most kids today are eating like 70% of their diet is ultra processed foods.”

“And provably, when you expose atrazine, expose male frogs to atrazine, like four out of 10 of them become female frogs to the point where they can bear offspring.”

“I think environmental toxins are going to be the biggest trend of the next decade. And we just don't even understand or begin to understand how bad a lot of these things are.”

“Male testosterone is down 50% over the last, like, 40 years.”

“You know, five years from now, 10 years from now, a lot of people are going to be way more conscious about vegetable oils and the damage that they specifically, like, a compound called linoleic acid in there that, the damage that that does to, like, your infla…”

“When you look at our food system today, the majority of what people are eating is ultra processed crap.”

“Certainly, they have much better health outcomes, and they live very differently than you or I.”

“Things started to get much worse in the 19 seventies. You know, basically I think my view is that that is around the time when you started to see childhood obesity tick up. You started to see obesity, heart disease, things like this kind of start to move.”

“The U.S. Government over the last I think it's the last decade, has spent close to, like, a hundred billion dollars on crop subsidies.”

“Given that the average American is overweight, we're looking at almost 80% obesity over rate, overweight rates.”

“It's crazy that it took until now to say maybe we shouldn't be giving kids, you know, 15 servings of whole grain and saying that, like, sugar is totally fine for kids under two. Like, we recommend some amount of sugar for kids on the age of two which was the p…”

“Glyphosate is the number one pesticide sprayed in the U S”

“The big news is that we actually closed a round led by Andreessen Horowitz. Yeah, so we raised thirty six million dollars led by Andreessen Horowitz.”

“Our third most popular pesticide is called atrazine. Just to give an example, it's banned in the EU, banned in Mexico banned in Canada. Third most popular pesticide in the US.”

“Like if you grow, you know, spinach in California, package it, put it on average, like a 12 day kind of like supply, put it through the supply chain. It gets to where you're eating at 12 days later. In that 12 day period, that spinach is going to lose like rou…”

“I can say in 2019, like the two businesses combined did north of a hundred.”

“So I was mainly modeling it from like a NOI basis which is net operating income, which is like a term that's used a lot in real estate. But basically I think that you could get like 30 to 40% cash on cash returns by following this strategy.”

“The whole class of something called phthalates, which is P H T P T H L A T E S. That, that effectively have like a really Strong negative impact on one's testosterone, ones like endocrine and hormonal systems, and they're, that are in like everything.”

“Things like Costco and Walmart are the two largest sellers of organic products in the country.”

“By the end of the episode, people will understand the day one steps, really the day zero steps that I took to start Kettle and Fire, which is now a nine figure annual business.”

“After the entire test was over we had about a 30% conversion rate where people ended up clicking the order now button, and so over the course of the two-week test that I ran to this janky checkout flow, to this bad landing page made almost 500 dollars in reven…”

“Most of them decided to take the 50% off deal.”

“Like healthcare, four and a half trillion dollars a year in spend. 90% of that goes towards chronic conditions.”

“We thought it would take like a year or two to get to 20 grand a month, and we did it in the first like 45 days.”

“So we raised sixteen million dollars in 2018 about half of that went to secondary, and the other half went to, like, actually putting money into the business.”

“We have had with literally no marketing, you know, we've filled up 50 person cohorts every month since launching that in February.”

“If you look at any data in the US healthcare outcomes are horrible. Like, they're bad, they're getting worse, like obesity, you know, heart disease, all of these conditions are basically at record levels and continue to go up.”