Mares: Most Kettle & Fire pre-order buyers accepted a 50% discount delay
Justin Mares · How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand) · Apr 7, 2025 · at 11:41
Justin Mares, co-founder of Kettle & Fire, describes customer reactions after being informed their bone broth orders were not yet manufactured.
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“Most of them decided to take the 50% off deal.”
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