Kettle & Fire

“After the entire test was over we had about a 30% conversion rate where people ended up clicking the order now button, and so over the course of the two-week test that I ran to this janky checkout flow, to this bad landing page made almost 500 dollars in reven…”

“Most of them decided to take the 50% off deal.”

“You know, my day we paid an agency, I think, 60 grand to come up with this vibe and look and all these sorts of things.”

“If people are willing to spend 30 bucks on a product they've never heard, tasted, smelled, whatever, that doesn't exist on a landing page that looks like it was a scam, that is probably a pretty good sign that this is a thing that people really, really want.”

“I sent this email to every single person that had placed an order and basically just said like, Hey, I'm the founder of the bone Brasco. I wanted to reach out and say, I'm very excited. We don't have the product in stock because I'd never made it and we had no…”

“By the end of the episode, people will understand the day one steps, really the day zero steps that I took to start Kettle and Fire, which is now a nine figure annual business.”