Mares generated $500 in bone broth pre-orders from $250 in Bing ads
Justin Mares · How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand) · Apr 7, 2025 · at 9:16
Justin Mares describes the results of his initial 2015 validation experiment before launching the bone broth brand Kettle & Fire.
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“After the entire test was over we had about a 30% conversion rate where people ended up clicking the order now button, and so over the course of the two-week test that I ran to this janky checkout flow, to this bad landing page made almost 500 dollars in revenue, and I figured that on that 500 dollars in revenue, I think I was spending 250 or so in ad revenue, in ads”
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