Mares: Core barriers to building CPG brands are steadily falling
Justin Mares · How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand) · Apr 7, 2025 · at 24:08
Kettle & Fire founder Justin Mares discusses how AI tools lower the cost and friction required to test and build consumer packaged goods brands.
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“I think that there's all of these barriers to building CPG brands. It's basically like, Can you make the product? Can you design it? Can you build a good brand? Can you market it well? And I think that the barriers are just more and more coming down.”
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