Founders should build in domains where their interest is top 0.1%
Justin Mares · How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand) · Apr 7, 2025 · at 14:54
Kettle & Fire founder Justin Mares advises aspiring founders on choosing between software and CPG ventures.
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“I think that generally people should probably go to wherever they are, like, on the frontier and they are among the most interested, like, top .1% of people interested in a topic. I think that that frontier for most people is where you end up having a lot of good ideas. Is one where you're just like naturally spending a lot of time and because you're spending a lot of time, your ideas are much more likely to be new and interesting and different than if you were just like, Hey, I'm going to find a software company just to find a software company.”
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