Justin Mares

9 statements across 1 episodes · 6 bullish · 0 bearish · 1 people on the record · first statement Apr 7, 2025 by Justin Mares · said 1 times in 1 episodes since 2024 · across every show →

On the record as a speaker too: Justin Mares's record, appearances and statements → this page counts the times other people say the name.

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Everything said about Justin Mares, oldest first

Apr 7, 2025 neutral
Assertion Not checkable as stated
Mares generated $500 in bone broth pre-orders from $250 in Bing ads
“After the entire test was over we had about a 30% conversion rate where people ended up clicking the order now button, and so over the course of the two-week test that I ran to this janky checkout flow, to this bad landing page made almost 500 dollars in reven…”
Justin Mares Apr 7, 2025 ▶ 9:16 How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand)
Apr 7, 2025 positive
Insight
Founders should build in domains where their interest is top 0.1%
“I think that generally people should probably go to wherever they are, like, on the frontier and they are among the most interested, like, top .1% of people interested in a topic. I think that that frontier for most people is where you end up having a lot of g…”
Justin Mares Apr 7, 2025 ▶ 14:54 How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand)
Apr 7, 2025 positive
Assertion Not checkable as stated
Mares: Most Kettle & Fire pre-order buyers accepted a 50% discount delay
“Most of them decided to take the 50% off deal.”
Justin Mares Apr 7, 2025 ▶ 11:41 How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand)
Apr 7, 2025 bullish
Insight
Solo founders using AI now have an advantage over multi-person teams
“Someone that has a big, or has like a strong opinion on a product they want to make, or a direction the world is moving, They're almost at an advantage with these AI tools relative to like a small or even medium sized team, because if you are someone that like…”
Justin Mares Apr 7, 2025 ▶ 19:28 How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand)
Apr 7, 2025
Disclosure
Kettle & Fire paid an agency $60,000 for its initial brand design
“You know, my day we paid an agency, I think, 60 grand to come up with this vibe and look and all these sorts of things.”
Justin Mares Apr 7, 2025 ▶ 24:24 How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand)
Apr 7, 2025 positive
Insight
Pre-orders on sketchy landing pages are the ultimate proof of demand
“If people are willing to spend 30 bucks on a product they've never heard, tasted, smelled, whatever, that doesn't exist on a landing page that looks like it was a scam, that is probably a pretty good sign that this is a thing that people really, really want.”
Justin Mares Apr 7, 2025 ▶ 8:03 How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand)
Apr 7, 2025 neutral
Disclosure
Mares offered early pre-order customers a 50% discount to wait for manufacturing
“I sent this email to every single person that had placed an order and basically just said like, Hey, I'm the founder of the bone Brasco. I wanted to reach out and say, I'm very excited. We don't have the product in stock because I'd never made it and we had no…”
Justin Mares Apr 7, 2025 ▶ 11:01 How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand)
Apr 7, 2025 positive
Insight
Mares: Core barriers to building CPG brands are steadily falling
“I think that there's all of these barriers to building CPG brands. It's basically like, Can you make the product? Can you design it? Can you build a good brand? Can you market it well? And I think that the barriers are just more and more coming down.”
Justin Mares Apr 7, 2025 ▶ 24:08 How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand)
Apr 7, 2025 positive
Assertion Supported
Justin Mares grew Kettle & Fire to over $100M in annual revenue
“By the end of the episode, people will understand the day one steps, really the day zero steps that I took to start Kettle and Fire, which is now a nine figure annual business.”
Justin Mares Apr 7, 2025 ▶ 1:11 How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand)
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