“You know, five years from now, 10 years from now, a lot of people are going to be way more conscious about vegetable oils and the damage that they specifically, like, a compound called linoleic acid in there that, the damage that that does to, like, your inflammatory system.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Justin Mares
Opinion
Mares: Superior recreational drugs are driving the non-alcoholic beverage market boom
“I honestly think one of the reasons I'm bullish on the non-alc space is, like, we are getting to the point where there are just better drugs. Like, if people want to, you know, alter their state of consciousness, I'm seeing a lot more friends that are like, Op…”
Justin MaresJun 25, 2021▶ 48:23How to launch a $100M DTC brand | My First Million #194
Insight
Mares: Venture capital beats bootstrapping because elite talent is prohibitively expensive
“I think I will probably raise for most things that I do going forward or invest my own money just because, The caliber of the team that we were able to hire around us, like what we were doing on a shoestring budget versus what we could do after was just night …”
Justin MaresJun 25, 2021▶ 28:05How to launch a $100M DTC brand | My First Million #194
AssertionSupported
Mares: Male testosterone has declined by 50% over the last 40 years
“Male testosterone is down 50% over the last, like, 40 years.”
Justin MaresJun 25, 2021▶ 48:10How to launch a $100M DTC brand | My First Million #194
AssertionNot checkable as stated
Mares: Kettle & Fire and Perfect Keto combined topped $100M in 2019
“I can say in 2019, like the two businesses combined did north of a hundred.”
Justin MaresJun 25, 2021▶ 7:29How to launch a $100M DTC brand | My First Million #194
Disclosure
Mares made $15K-$18K monthly via Airbnb arbitrage in San Francisco in 2013
“In 2013, we had, like, the number third, like, the third ranked Airbnb in San Francisco, and so we were we were, like, renting out either our living room most nights, or you know, over summers, we'd rent it out for, like, 15, 18 grand a month, and then we just…”
Justin MaresJun 25, 2021▶ 10:28How to launch a $100M DTC brand | My First Million #194
Disclosure
Mares acquired Shopify app FOMO for under $400K at $14K MRR
“A partner and I bought a Shopify app called FOMO. It was doing 14 K a month at the time we bought it. You know, we bought it. We paid less than 400.”
Justin MaresJun 25, 2021▶ 13:20How to launch a $100M DTC brand | My First Million #194
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