Mares: Superior recreational drugs are driving the non-alcoholic beverage market boom
Justin Mares · How to launch a $100M DTC brand | My First Million #194 · Jun 25, 2021 · at 48:23
Justin Mares explains his thesis for launching a non-alcoholic beverage brand during a conversation with Sam Parr and Shaan Puri.
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“I honestly think one of the reasons I'm bullish on the non-alc space is, like, we are getting to the point where there are just better drugs. Like, if people want to, you know, alter their state of consciousness, I'm seeing a lot more friends that are like, Opting into cannabis or ketamine or some of the, you know, psychedelics or some of these other things that don't give you the hangover, don't give you the 30 extra pounds over a year of heavy drinking.”
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