Justin Mares, co-founder of Perfect Keto and Kettle & Fire, discusses the early growth of Perfect Keto as a side hustle.
Opinion
Mares: Superior recreational drugs are driving the non-alcoholic beverage market boom
“I honestly think one of the reasons I'm bullish on the non-alc space is, like, we are getting to the point where there are just better drugs. Like, if people want to, you know, alter their state of consciousness, I'm seeing a lot more friends that are like, Op…”
Insight
Mares: Venture capital beats bootstrapping because elite talent is prohibitively expensive
“I think I will probably raise for most things that I do going forward or invest my own money just because, The caliber of the team that we were able to hire around us, like what we were doing on a shoestring budget versus what we could do after was just night …”
Assertion Supported
Mares: Male testosterone has declined by 50% over the last 40 years
“Male testosterone is down 50% over the last, like, 40 years.”
Prediction Not checkable as stated
Mares predicts massive surge in public backlash against vegetable oils
“You know, five years from now, 10 years from now, a lot of people are going to be way more conscious about vegetable oils and the damage that they specifically, like, a compound called linoleic acid in there that, the damage that that does to, like, your infla…”
Assertion Not checkable as stated
Mares: Kettle & Fire and Perfect Keto combined topped $100M in 2019
“I can say in 2019, like the two businesses combined did north of a hundred.”
Disclosure
Mares made $15K-$18K monthly via Airbnb arbitrage in San Francisco in 2013
“In 2013, we had, like, the number third, like, the third ranked Airbnb in San Francisco, and so we were we were, like, renting out either our living room most nights, or you know, over summers, we'd rent it out for, like, 15, 18 grand a month, and then we just…”