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PRODUCT MARKET FIT Assertion Supported
Don Mal: Vena differentiated by embracing Excel rather than replacing it
“All of the vendors were replacing Microsoft Excel as the tool that most companies use for budgeting and planning. We actually embraced Microsoft Excel as the grid technology in our software, so we kept people in a very familiar environment, and you know, we us…”
Don Mal Sep 3, 2024 ▶ 3:37 They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Mal: Planning software vendors replacing Excel succeed mainly in enterprise
“The vendors that have done well, you know, extremely well in the market where they replace Excel have gone more to the enterprise segment of the market, larger companies.”
Don Mal Sep 3, 2024 ▶ 4:36 They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Six new FP&A vendors have entered the market since Vena and succeeded
“Since Vena, there have been another, let's call it half dozen vendors that have entered the space that are all doing well.”
Don Mal Sep 3, 2024 ▶ 13:23 They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Vena landed Wells Fargo early, charging banks $500,000 for mission-critical reporting
“One of our first 20 customers was Wells Fargo, as an example, and we sold to all, you know, a lot of the big banks in the U.S. After that, but we were getting half a million dollars a year from the banks to use Venna for mission critical regulatory processes.”
Don Mal Sep 3, 2024 ▶ 19:13 They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show
TOP FOUNDERS Assertion Not checkable as stated
Vena Solutions projects a customer LTV of $400,000 to $500,000
“And so we do, you know, sort of Project a customer staying with us for as up to 10 years. Imagine, you know, four to 500,000 dollars with a lifetime value.”
Don Mal Jun 18, 2017 ▶ 11:58 694: Why 1 Year Payback Period is Important From $50M Funded CEO
PRODUCT MARKET FIT Assertion Supported
Mal: IBM discontinued Clarity Systems' product after acquisition, opening market for Vena
“When IBM acquired the company where we worked, they discontinued the product that we then re-entered the market with our own approach, so we fill that void in a sense. Their product, the company that was sold to IBM, had an Excel look and feel capability withi…”
Don Mal Sep 3, 2024 ▶ 5:27 They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Mal: Vena's early mid-market contracts averaged around $30,000 per year
“The primary one was budgeting and planning to mid-market, which, you know, might've been in that kind of 30,000 dollar per, per customer per year range”
Don Mal Sep 3, 2024 ▶ 18:54 They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show
PRODUCT MARKET FIT Assertion Supported
Vena took five years to hit $10M ARR, then eight to $100M
“If you go back to Vena, like those first five years, you're just building that first, like getting to five to ten million of ARR, you know, that's really what you're doing, I think, in most cases. But then if you think about where Vena is today, like eight yea…”
Don Mal Sep 3, 2024 ▶ 22:41 They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show
PRODUCT MARKET FIT Assertion Not publicly verifiable
Don Mal: Vena reached $1M ARR in about 18 months
“A million would have been literally, I'd say maybe a year and a half.”
Don Mal Sep 3, 2024 ▶ 23:15 They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Mal: Vena spent over $1M launching enterprise go-to-market
“Early days at Vena, going back to Vena now, had invested over a million dollars launching a go to market motion for enterprise. Okay. Hired very expensive sales reps.”
Don Mal Sep 3, 2024 ▶ 31:19 They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show
TOP FOUNDERS Assertion Not checkable as stated
Vena Solutions is growing over 100% year-over-year
“What we know is that we're growing at greater than a hundred percent year over year.”
Don Mal Jun 18, 2017 ▶ 1:26 694: Why 1 Year Payback Period is Important From $50M Funded CEO
TOP FOUNDERS Assertion Not checkable as stated
Vena Solutions generates around $50,000 per customer annually
“Yeah, so we're getting around 50,000 dollars per year per customer, so, you know, break that down 4000 a month, I guess, roughly.”
Don Mal Jun 18, 2017 ▶ 4:31 694: Why 1 Year Payback Period is Important From $50M Funded CEO
TOP FOUNDERS Assertion Not publicly verifiable
Vena Solutions has raised roughly $49 million in equity and debt
“So if you look at the total combined investments to date, it's right around forty nine million.”
Don Mal Jun 18, 2017 ▶ 8:08 694: Why 1 Year Payback Period is Important From $50M Funded CEO
TOP FOUNDERS Assertion Not checkable as stated
Vena Solutions approaches 350 customers, adding 50 per quarter
“So we are approaching 350 customers. But just to get a sense of run rate, we will add 50 customers this quarter.”
Don Mal Jun 18, 2017 ▶ 9:17 694: Why 1 Year Payback Period is Important From $50M Funded CEO
TOP FOUNDERS Assertion Not checkable as stated
Vena Solutions maintains under 10% gross customer churn
“It's, I would say our overall churn is less than 10%, which is within our industry standpoint.”
Don Mal Jun 18, 2017 ▶ 13:28 694: Why 1 Year Payback Period is Important From $50M Funded CEO
TOP FOUNDERS Assertion Not checkable as stated
Vena Solutions sees 120% year-over-year revenue expansion
“Yeah, it's probably closer to a 120%.”
Don Mal Jun 18, 2017 ▶ 14:03 694: Why 1 Year Payback Period is Important From $50M Funded CEO
PRODUCT MARKET FIT Assertion Not checkable as stated
Vena sold perpetual on-premise licenses before pivoting to cloud within one year
“Early days, we were an on-premise solution actually. But within about a year, George, you know, really determined we needed to be a cloud first, you know, type of application be, you know, when I say cloud first, we cloud second, I guess, but it was really qui…”
Don Mal Sep 3, 2024 ▶ 8:48 They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show
TOP FOUNDERS Assertion Not checkable as stated
Vena Solutions raised over $1 million from friends and family
“That early round, we raised over a million dollars with friends and family to launch the business.”
Don Mal Jun 18, 2017 ▶ 6:19 694: Why 1 Year Payback Period is Important From $50M Funded CEO
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