Vena Solutions projects a customer LTV of $400,000 to $500,000
Don Mal · 694: Why 1 Year Payback Period is Important From $50M Funded CEO · Jun 18, 2017 · at 11:58
Don Mal, CEO of Vena Solutions, discusses customer lifetime value assumptions and retention projections with Nathan Latka.
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“And so we do, you know, sort of Project a customer staying with us for as up to 10 years. Imagine, you know, four to 500,000 dollars with a lifetime value.”
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Vena Solutions launched with a $10 million seed valuation
“So right out of the gate, we value the company at ten million dollars.”
Vena Solutions is growing over 100% year-over-year
“What we know is that we're growing at greater than a hundred percent year over year.”
Vena Solutions generates around $50,000 per customer annually
“Yeah, so we're getting around 50,000 dollars per year per customer, so, you know, break that down 4000 a month, I guess, roughly.”