Mal: Vena spent over $1M launching enterprise go-to-market
Don Mal · They hit $100M ARR—in a "crowded market". Here's how they got to $1M ARR in just 18 months. | Don... · PMF Show · Sep 3, 2024 · at 31:19
Don Mal, co-founder and former CEO of Vena, discusses the challenges and capital spent attempting to expand Vena from the mid-market to enterprise customers.
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“Early days at Vena, going back to Vena now, had invested over a million dollars launching a go to market motion for enterprise. Okay. Hired very expensive sales reps.”
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