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Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.

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HOW I BUILT THIS Assertion Partly supported
Guayakí reached $100 million in revenue without Costco, Walmart, or Amazon
“We got to a hundred million without Costco, Walmart, Amazon, any of those big retailers that are usually a big part of it.”
Chris Mann Nov 28, 2022 ▶ 1:06:50 Guayakí Yerba Mate: David Karr and Chris Mann
TOP FOUNDERS Prediction Held up
LinkedIn's Ad Scale Will Never Match Facebook Due to Audience Focus
“From the scale standpoint, no, you know, like it's a B to B focused audience. The audience of professionals that they go after are, you know, high talent, high income professionals. So, you know, as opposed to janitors on the far end of the spectrum, you know,…”
Chris Mann Sep 23, 2017 ▶ 4:56 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
TOP FOUNDERS Prediction Not checkable as stated
LinkedIn's Rich Professional Data Ensures Its Place in B2B Ad Budgets
“What's so rad about LinkedIn is that data set that they have. I mean, they know skills, they know the content you're interested in, they know your job history, they know your education, they know the people that you network with. So you can imagine from an adv…”
Chris Mann Sep 23, 2017 ▶ 5:29 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
HOW I BUILT THIS Assertion Not publicly verifiable
Guayakí tea bags became the second best-selling tea in natural foods
“I think in the natural foods industry at one point, our bags were the number two selling tea and the loose was like number six.”
Chris Mann Nov 28, 2022 ▶ 33:46 Guayakí Yerba Mate: David Karr and Chris Mann
HOW I BUILT THIS Assertion Not checkable as stated
Guayakí remained unprofitable but close to break-even from 2004 to 2011
“From like probably 2004 to 2011, we weren't profitable, but we were always close, you know?”
Chris Mann Nov 28, 2022 ▶ 38:27 Guayakí Yerba Mate: David Karr and Chris Mann
HOW I BUILT THIS Assertion Not checkable as stated
Guayakí avoided 2003 layoffs by instituting company-wide pay cuts
“We actually did not lay anyone off through that experience, and I bring it up only because it was a big decision, and it was kind of formative to how we grew. We decided that everyone would take a pay cut rather than lay people off, and so the Samiyas, we took…”
Chris Mann Nov 28, 2022 ▶ 41:38 Guayakí Yerba Mate: David Karr and Chris Mann
HOW I BUILT THIS Assertion Supported
Venture funds linked to Ben & Jerry's founders invested $300,000 in Guayakí
“And it turned out when they sold to Unilever, they created two small venture fund, two, five million dollar funds, one run by Pierre Ferrari called hot fudge and one run by Chuck Lacey called Bardrock. And so they were both our first bigger investor, bigger me…”
Chris Mann Nov 28, 2022 ▶ 43:03 Guayakí Yerba Mate: David Karr and Chris Mann
HOW I BUILT THIS Assertion Not checkable as stated
Guayakí pitched a distributor immediately after BodyArmor presented with Kobe Bryant
“One time our LA distributor, I wasn't doing the presentation, but the person on our team that did it, They had to follow body armor and body armor brought in their new investor, Kobe Bryant.”
Chris Mann Nov 28, 2022 ▶ 49:50 Guayakí Yerba Mate: David Karr and Chris Mann
TOP FOUNDERS Assertion Not checkable as stated
BrightFunnel Hit 151% of Its Revenue Plan in Q2 2017
“You know, like, 151% of revenue plan you know revenue was three times, new revenue, new ARR was three times that of what it was over first quarter.”
Chris Mann Sep 23, 2017 ▶ 9:21 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
TOP FOUNDERS Assertion Not checkable as stated
BrightFunnel Reached a $93,000 Average Selling Price in Q2 2017
“Like our average ASP this last quarter was 93 K, which is great for a cloud company.”
Chris Mann Sep 23, 2017 ▶ 12:05 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
TOP FOUNDERS Assertion Not checkable as stated
Concur Has 150 Marketers Globally Using BrightFunnel
“Concur as a customer of ours, they have a 150 marketers that touch and use the product across the globe.”
Chris Mann Sep 23, 2017 ▶ 12:30 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
TOP FOUNDERS Assertion Not checkable as stated
BrightFunnel Maintains a $59 Average Cost Per Lead Across All Programs
“CPL has been, cost per lead has been roughly 59 dollars across all of the programs.”
Chris Mann Sep 23, 2017 ▶ 15:54 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
TOP FOUNDERS Assertion Not checkable as stated
BrightFunnel Converted Roughly 30% of Its Active Sales Pipeline Last Quarter
“We convert about 30% of our pipeline. Last quarter.”
Chris Mann Sep 23, 2017 ▶ 16:17 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
TOP FOUNDERS Assertion Not checkable as stated
BrightFunnel Surpassed 70 Total Enterprise Customers
“We just crossed the 70 customer mark.”
Chris Mann Sep 23, 2017 ▶ 18:24 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
TOP FOUNDERS Assertion Not checkable as stated
BrightFunnel Upsells Accounts to Avoid Net Revenue Loss in Any Quarter
“We're able to, you know, upsell the account base so that we're never going negative on a quarter in terms of revenue churn.”
Chris Mann Sep 23, 2017 ▶ 19:38 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
HOW I BUILT THIS Assertion Supported
Between 75% and 85% of US tea is consumed cold
“You know, statistically in the United States, it's like 75 or 85% of tea is consumed cold.”
Chris Mann Nov 28, 2022 ▶ 45:50 Guayakí Yerba Mate: David Karr and Chris Mann
TOP FOUNDERS Assertion Not checkable as stated
BrightFunnel Grew From 18 to 45 Employees Under Chris Mann
“I began advising Bright Funnel when there was about 18 people in the company. We're about 45 now.”
Chris Mann Sep 23, 2017 ▶ 3:29 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
TOP FOUNDERS Assertion Not checkable as stated
Marketing Is Typically the Second Largest Line Item on Corporate P&Ls
“Marketing is the second biggest, you know, budget line item on the P&L, right?”
Chris Mann Sep 23, 2017 ▶ 10:09 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
TOP FOUNDERS Assertion Not checkable as stated
BrightFunnel Operates With One-Third Engineering, Eight in Marketing, Six Sales Reps
“So, we are about a third engineering. We have a pretty heavy marketing team because we're a marketing organization. I think there's eight in marketing that includes our SDRs, so we count the SDRs in that, and then the sales team is now six sales folks, which i…”
Chris Mann Sep 23, 2017 ▶ 13:58 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
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