Stacy Epstein
Chief Executive Officer, Structured. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
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Stacey Epstein is an enterprise SaaS marketing executive who previously served as CMO of Freshworks and CEO of Zinc. Earlier in her career, she headed marketing at SuccessFactors through its IPO and acquisition by SAP.
2shows
2appearances
19statements
1resolved
1supported
0contradicted
100%fully supported
Everything Stacy Epstein said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Epstein: Microsoft Teams beat Slack via enterprise CIO relationships despite inferior product
“Microsoft had the relationships with the CIOs, and people were, companies were wall-to-wall Microsoft, that their product didn't even have to be as good as Slack. They could still go win so many customers, and they didn't say, oh, wow, there's this new PLG thi…”
Epstein: PLG only works when customer workflows are standardized
“For product-led growth to work, you do need a somewhat similar set of best practices and needs by your customer.”
Epstein: Companies should let fast-growing leads self-convert instead of using expensive salespeople
“There is an argument to be had to say the ones that are actually really hot and growing fast are the ones that you should not be putting your expensive salespeople on. Let those go and convert.”
Frontline workers will not independently download work-specific messaging apps
“Nobody's looking for another messaging or communication app to put on their phone from a user perspective, right? Like even, okay, but this one's work-based. Who cares? You know, I just want to text my buddy. I'm not incented to go put a new app on my phone ju…”
Epstein: PLG and virality are not synonymous
“I think there are a lot of people think of PLG and virality as
It's not synonymous, but they're not. I think you can still have a purebred PLG model where it sells itself because the buyer can get right into the product, and they can actually even use it in a …”
Zinc relies on outbound marketing because deskless software lacks inbound search
“And this is not a defined market, right? This is not something that's on PG&E's list to buy, right? And so, so they're not searching. They're not typing it into their Google browser. Like, we're still in heavy outbound Market awareness mode.”
Workplace communication platforms need minimal customization because basic workflows are universal
“Generally a communication platform is used in generally the same way, right? Like any given user is going to be sending texts, receiving texts, being added to groups You know, being on a conference call, it's very to use. It's easy to implement. There's not a …”
Zinc never needed $250K deployment costs to land big enterprise deals
“250 K at this stage of a company of a cost is a really high cost. So I don't think that that, I mean, I can just tell you right out of the gate, that's probably not necessary to go land some of these big deals. We haven't had to do that.”
Zinc contract values range from $10k to nearly seven figures annually
“Anywhere from 10,000 dollars a year annually to close to seven figures per year annually.”
Zinc charges $10 to $20 per user per month
“10 to 20, depending on what they want, per user, per month.”
Zinc shut down its freemium model six months after launching
“We shut off freemium probably six months after we launched as zinc and basically said, Hey, you can do a free trial.”
Zinc deployed thousands of Dish Network technicians in two weeks
“Thousands of technicians live at Dish Network in two weeks.”
Zinc grew revenue between 100% and 150% over the trailing twelve months
“Between a hundred and a 150.”
One line per show, most statements first. The link opens Stacy's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Chief Executive Officer, Structured | 1 | 15 | 100% 1/1 | full record on Top Founders → |
 SAASTRLEDGER | Chief Executive Officer, Structured | 1 | 4 | — | full record on the Official SaaStr Podcast → |