Eli Schwartz
SEO & Growth Advisor. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
authoroperatorexecutiveanalyst@5le ↗LinkedIn ↗elischwartz.co ↗
Eli Schwartz is an organic growth advisor and author of Product-Led SEO. Previously the Director of SEO and Growth at SurveyMonkey, he advises technology companies on organic search and discovery strategies.
2shows
2appearances
66statements
18resolved
14supported
3contradicted
78%fully supported
1said about them ↓ Everything Eli Schwartz said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Schwartz: Most SaaS Companies Should Avoid Investing in SEO
“I don't think SaaS in general should do SEO”
Schwartz: AI Startups Cannot Unseat Google Purely on Search Product Quality
“I don't think there's a chance, and this is the biggest takeaway, I don't think there's a chance that ChatGPT or Perplexity or Claude or any of these other LLM startups, because they're startups now, even, even OpenAI as a startup with Bing's part, with Micros…”
Schwartz: Top-Of-Funnel Search Queries Will Shift Into AI Overviews
“So now a lot of those keywords are going to be moving into these AI overviews. And I don't want to just focus on Google, although I think Google's going to own the entire search page forever and ever for at least for a very long time. But other engines, whethe…”
Schwartz: AI Overviews Will Devastate Generic Informational Sites Like WebMD
“So if you are WebMD, And you're writing content about the human body, just generic content that has existed since medical journals were created. AI overviews are going to be fantastic at giving you that answer. You know, you read a, you know, you have a headac…”
Schwartz: AI Search Will Massively Disrupt Review Directories Like G2
“So G two is another G two and all the sites like G two, like the gardener sites, like Capterra, all going to be massively disrupted.”
Schwartz: Mid-Funnel SEO Remains Highly Effective and Immune to AI Overviews
“So that's where I think SEO should be is you need to be in the buyer journey with the SEO you're creating. And it doesn't matter what AI overviews does or doesn't do because you're still solving the mid funnel problem with your SEO solution.”
Schwartz: Enterprise Giants Like Google Cloud Should Avoid SEO Entirely
“At a grand scale, Google Cloud should not be doing SEO. At a small scale, a lot of SaaS tools shouldn't be doing SEO because there isn't necessarily an SEO journey.”
Schwartz: Most Restaurants Should Neither Invest in SEO Nor Have Websites
“I don't think restaurants typically should have a website. Not only should they not do SEO, but I don't know that they should have a website because if you think about the buyer journey for a person looking for food, They don't typically go to a website.”
Schwartz: CNET’s AI Content Strategy Would Have Succeeded Without Public Disclosure
“I think it was CNET that said they were using AI to create content. And I think they got in trouble because they said they're using AI to create content, but if they had not said they're using AI to create content, I think their entire model would have been ve…”
Schwartz: Google Penalizes Sites Partially to Curb Surging AI Crawling Costs
“And this is a huge issue for Google because the amount of content being created is enormous and it's growing exponentially. And Google's trying to crawl everything. They now have more content to crawl, which becomes more expensive for Google. And which is why …”
Schwartz: Traditional Link Building Via Paid Guest Posts Is an SEO Myth
“This is the biggest myth in SEO is that you could just build links and link building is, is the secret source and the secret sauce to like growing your SEO footprint. And that's totally wrong because the way most people build links is they buy these guest post…”
Schwartz: LLMs Let Unlinked Brand Mentions Act Like Traditional HTML Backlinks
“Because the way a link before LLMs and the link, you know, 10 years ago was actually an HTML link. And now Google can read content so they can say, well, you've been mentioned here. That's pretty good. So now we acknowledge that this might be the brand and thi…”
Schwartz: Apple Refused Microsoft’s Offer to Replace Google with Bing for Free
“One is that Bing tried to give itself to Apple for free, and Apple said there was absolutely no price that they would take to use Bing search within Apple.”
Schwartz: SEO Will Survive Because Users Consistently Demand Multi-Option Choice
“I think the most important thing to leave people with is that SEO is not dying.
There will always be a world where users are requesting their own information.”
Schwartz: Keyword Research Tools Often Misfire on Actual Search Volumes by 10x
“When I've worked with big companies where there were keywords that I could look at Google search console. Some of them The tools were overestimating by 10 times. Sometimes they're underestimating by 10 times. So I'm not saying they didn't get the exact monthly…”
Schwartz: Marketers and SEO practitioners should not worry that AI kills SEO
“I don't think that's at all correct. And I don't think anyone, whether you're doing SEO as your full-time job, whether you're receiving SEO traffic as a part of one of your primary marketing channels, I don't think anybody has to worry about that.”
Schwartz: SEO Is a Core Product Function That Belongs to PMs
“I think of SEO as a product. And I think the product managers are the people that should be thinking about this SEO question. Because it's a product question.”
Schwartz: DOJ Antitrust Ruling Confirms Google Holds 98% Mobile Search Share
“And in the verdict, it says that Google has 98% of mobile searches.”
Schwartz: Voice Assistants Failed Because They Provided Single Answers Without Choice
“One of the reasons I think these home assistants, whether it's from Google or Apple or Amazon have never taken off is because you don't have choice.
You talk to your Google and it gives you only one answer.
You talk to Amazon and it gives you only one answer.”
Schwartz: Link Building Is Fundamentally Brand Building, Not Raw HTML Acquisition
“Link building is brand building. So it's thinking about how you're going to build a brand and have people mentioned to you. And you're, when you're doing link building, you're creating a relationship between the piece of content that has linked to you and the …”
Schwartz: Technical SEO Is a Waste of Time for Small SaaS Websites
“If you have a hundred page website that sells a SaaS tool, technical SEO is probably going to be less important. So spending money In time and technical SEO would be a waste of time.”
Schwartz: Top-Down TAM Modeling Yields Better SEO Forecasts Than Bottom-Up Keywords
“So when you do this top down, it's a TAM forecast essentially. When you do a top down, you're closer to the truth. Now you probably aren't gonna get to the truth. I've never seen a product plan get to the truth of what it could do, but it will help you make a …”
Schwartz: Google Is Legally Prohibited From Providing Exact Ad Search Volumes
“So even Google for, again, for past monopolistic reasons, Google's not allowed to give the real number that they see on Google ads for how many people search it. They have to buy it from another data source and then give that out.”
The other half of the tape: Eli Schwartz's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. every mention, with the transcript →
Who brings them up most Ethan Smith 1
Every mention by year
tap a year for its mentions
Lenny's Podcast 1
2022 1 mention in 1 episode
One line per show, most statements first. The link opens Eli's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| LENNY'S PODCASTLEDGER | SEO & Growth Advisor | 1 | 34 | 71% 5/7 | full record on Lenny's Podcast → |
 Y COMBINATORLEDGER | SEO & Growth Advisor | 1 | 32 | 82% 9/11 | full record on the Y Combinator Startup Podcast → |