Eli Schwartz discusses revelations from the Google DOJ antitrust trial regarding search distribution negotiations.
Opinion
Schwartz: Most SaaS Companies Should Avoid Investing in SEO
“I don't think SaaS in general should do SEO”
Prediction Not checkable as stated
Schwartz: AI Startups Cannot Unseat Google Purely on Search Product Quality
“I don't think there's a chance, and this is the biggest takeaway, I don't think there's a chance that ChatGPT or Perplexity or Claude or any of these other LLM startups, because they're startups now, even, even OpenAI as a startup with Bing's part, with Micros…”
Prediction Not checkable as stated
Schwartz: Top-Of-Funnel Search Queries Will Shift Into AI Overviews
“So now a lot of those keywords are going to be moving into these AI overviews. And I don't want to just focus on Google, although I think Google's going to own the entire search page forever and ever for at least for a very long time. But other engines, whethe…”
Prediction Held up
Schwartz: AI Overviews Will Devastate Generic Informational Sites Like WebMD
“So if you are WebMD, And you're writing content about the human body, just generic content that has existed since medical journals were created. AI overviews are going to be fantastic at giving you that answer. You know, you read a, you know, you have a headac…”
Prediction Not checkable as stated
Schwartz: AI Search Will Massively Disrupt Review Directories Like G2
“So G two is another G two and all the sites like G two, like the gardener sites, like Capterra, all going to be massively disrupted.”
Insight
Schwartz: Mid-Funnel SEO Remains Highly Effective and Immune to AI Overviews
“So that's where I think SEO should be is you need to be in the buyer journey with the SEO you're creating. And it doesn't matter what AI overviews does or doesn't do because you're still solving the mid funnel problem with your SEO solution.”