Apple
includes Apple Podcasts, Apple TV, Apple Store, Apple Pay, Apple Notes, Apple Watch, Apple Cash, Apple Music, Apple Arcade, Apple Camera, Apple Home, Apple ID and 12 more
70 statements across 38 episodes · 20 bullish · 10 bearish · 38 people on the record · first statement Jul 21, 2022 by Casey Winters · said 529 times in 230 episodes since 2022 · across every show →
Mentions by year, the whole family
brought up most by Lenny Rachitsky (305), Bob Baxley (27), Tom Conrad (11), Maya Prohovnik (10), Madhavan Ramanujam (9), Gustav Söderström (8), Brian Balfour (8), Chris Hutchins (7)
tap a year for its mentions
2026 25 mentions in 13 episodes 2 per episode
- OpenAI’s head of platform engineering on the next 12-24 months of AI | Sherwin Wu
- AI’s third era: the rise of persistent AI coworkers | Tara Seshan (OpenAI’s product lead)
- How to be a CEO when AI breaks all the old playbooks | Sequoia CEO Coach Brian Halligan
- We replaced our sales team with 20 AI agents—here’s what happened next | Jason Lemkin (SaaStr)
- How we built Grok Bot in a month | Roman Ugarte (SpaceXAI)
- Why companies are becoming a series of loops | Anish Acharya (a16z)
- The rise of the professional vibe coder (a new AI-era job)
- Marc Andreessen: The real AI boom hasn’t even started yet
- 5 more episodes that year, every mention in 2026 →
2025 138 mentions in 54 episodes 3 per episode
- 35 years of product design wisdom from Apple, Disney, Pinterest and beyond | Bob Baxley
- Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
- Why Uber’s CPO delivers food on weekends | Sachin Kansal
- I’ve run 75+ businesses. Here’s why you’re probably chasing the wrong idea. | Andrew Wilkinson
- Mercado Libre: 18k engineers, 30k deploys a day, & their own fleet of planes | Sebastian Barrios
- Brian Chesky's secret mentor who scaled Airbnb (after dying 9 times & building a hotel empire)
- Mental models for building products people love ft. Stewart Butterfield
- Unconventional product lessons from Binance, N26, Google, more | Mayur Kamat (CPO at N26)
- 46 more episodes that year, every mention in 2025 →
2024 66 mentions in 42 episodes 2 per episode
- 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
- Seth Godin's best tactics for building remarkable products, strategies, brands and more
- What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
- Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead)
- Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr. (Partner at Floodgate)
- The social radar: Y Combinator’s secret weapon | Jessica Livingston (co-founder of YC, author)
- Becoming an AI PM | Aman Khan (Arize AI, ex-Spotify, Apple, Cruise)
- Meta’s head of product on working with Mark Zuckerberg, early growth tactics, and more | Naomi Gleit
- 34 more episodes that year, every mention in 2024 →
2023 218 mentions in 85 episodes 3 per episode
- Billion dollar failures, and billion dollar success | Tom Conrad (Quibi, Pandora, Pets.com, Zero)
- Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst
- Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
- Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
- The science of product, big bets, and how AI is impacting the future of music | Gustav Söderström
- Brian Chesky’s new playbook
- Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
- How to become a category pirate | Christopher Lochhead (Author of Play Bigger, Niche Down, more)
- 77 more episodes that year, every mention in 2023 →
2022 82 mentions in 36 episodes 2 per episode
- The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
- Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)
- The art of building legendary brands | Arielle Jackson (Google, Square, First Round Capital)
- The nature of product | Marty Cagan, Silicon Valley Product Group
- The rituals of great teams | Shishir Mehrotra, Coda, YouTube, Microsoft
- When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
- Build better products with continuous product discovery | Teresa Torres
- How to sell your ideas and rise within your company | Casey Winters, Eventbrite
- 28 more episodes that year, every mention in 2022 →
Everything said about Apple, oldest first
Jul 21, 2022 bullish
Winters: Proprietary product data provides an edge after Apple privacy shifts
“Especially with Facebook and Apple's platform changes, your product being able to generate its own data versus just relying on the big platforms to do all the work for you. That's a real edge that companies are starting to wake up to.”
Aug 18, 2022 neutral
Nov 20, 2022 neutral
Dec 11, 2022
Dec 18, 2022 neutral
Mar 19, 2023 positive
Miller: Web browsers are high-margin, cash-printing products with low marginal costs
“Browsers print cash. There is a reason why they're owned primarily by Google, Apple, Microsoft. They're incredibly high margin. They're incredibly lucrative, low marginal costs. The cost of revenue is incredibly low, et cetera.”
Mar 19, 2023 negative
Miller: Apple and Google disincentivize rich web apps to protect revenues
“Apple, they don't want you making web apps or applications for the web. They want you making them for the Mac and the iPhone so they can tax you when you do it through the app store. And also surprisingly, Google doesn't want you making stuff more native and i…”
Jun 1, 2023 positive
Jun 1, 2023 positive
Aug 13, 2023 negative
Austin Hay: Deterministic mobile ad tracking via IDFAs is effectively dead
“From 20 10 to 20 20, we had the golden years of deterministic matching where, you know, it was very easy to run an ad and understand with precision who installed the app. Maybe you don't know their name, but you actually would know their IDFA and you could tie…”
Aug 20, 2023 positive
Hearst: Apple built features around launch messaging, not quantitative metrics
“You were working on the messaging and working on the consumer positioning again, well, in advance of anything actually being live or built, like that kind of was what framed what features you wanted to build and what problems you would put on the table to be s…”
Aug 20, 2023
Hearst: Apple was led by craftspeople, Google by corporate strategists
“It's much more of like design and engineering kind of led organizations. Craftspeople, I would say more so than strategy people. So that was one of the stark differences I saw in my transition from Apple to Google. There are a lot more like people from Coca-Co…”
Aug 20, 2023
Hearst: Apple used technical program managers instead of traditional product managers
“So again, there weren't product managers. The closest thing would have been TPNs, technical program managers, who kind of helped manage the sprints. And manage to schedule and listing out what features would be, would happen.”
Aug 20, 2023 neutral
Hearst: Steve Jobs spent months curating demo music libraries for iTunes launches
“Also the library was crafted. So he would give feedback for months on the content of the library because he would do demos. And so he wanted to know, you know, make sure all my favorite tracks are in there. My favorite Beatles records, my favorite Bob Dylan re…”
Sep 17, 2023 positive
Don Valentine backed Apple despite calling their recipe pitch incredibly stupid
“And I sat there with Don Valentine and asked him about why he signed the check to Steve and Steve. And he said it was the stupidest use case he ever saw. The use case was a stay at home mom keeping track of her recipes on the Apple personal computer. This is t…”
Oct 8, 2023
Strong brands become default consumer choices even over technically superior products
“If you can build a brand, then I think it's like, It doesn't really, even the product almost doesn't matter. Like it's, it becomes this kind of default. Like, I don't know, like again, like Apple or Nike is like, yeah, there's all kinds of shoes you can buy, b…”
Nov 26, 2023
Conrad: Temporary product design shortcuts often become permanent features for decades
“I think we all do this as designers and product people. We take these shortcuts that we think that we'll go back later and clean up. And sometimes, I mean, it's literally been 30 years, you know, that little design detail like lingers. You know, three implemen…”
Nov 26, 2023 neutral
Nov 26, 2023 positive
Nov 26, 2023 neutral
Conrad: 1990s Apple rewarded cross-functional generalists over deep specialists
“One of the things like culturally about Apple in that moment was at least I felt like A person was really rewarded if they could make a kind of broad contribution across functions. So if you were, you know, a talented software engineer, but also a thoughtful p…”
Dec 10, 2023
Kim Scott: Radical Candor Is Measured at the Listener's Ear
“Radical candor gets measured not at, you know, not at the speaker's mouth, but at the listener's ear, and I think that Steve had built a team around him of people who didn't mind rather what other people would consider obnoxious aggression, but I think in the …”
Mar 24, 2024 bullish
Shah: Zuckerberg touting Quest's utility actively boosts Apple Vision Pro's status
“The most fascinating thing that I saw was Zach talking about the utility of Meta being better than Vision Pro and their product. And that's exactly going to work well for Apple because when you try to make the product more utilitarian, it loses status. And if …”
May 5, 2024
Helmer: Iconic companies commonly depend on second or third acts
“Another thing that's quite surprising about iconic businesses is they often have a second act or third act or fourth act. I mean, think of AWS or Intel going into CPUs or Apple going into iPhones, all, all not the original business, right? And that's actually …”
Jul 21, 2024 neutral
Jul 25, 2024 negative
Martin: App developers willingly joined Apple's ecosystem and shouldn't complain about fees
“All the apps complain about what cut Apple is taking, but they made a choice, a value chain choice. We are going to design something that will appear on an iPhone or an Android device if that is. And then good luck to you. You can complain like crazy that they…”
Aug 25, 2024 negative
Aug 25, 2024 positive
Sep 19, 2024 neutral
Schwartz: Voice Assistants Failed Because They Provided Single Answers Without Choice
“One of the reasons I think these home assistants, whether it's from Google or Apple or Amazon have never taken off is because you don't have choice.
You talk to your Google and it gives you only one answer.
You talk to Amazon and it gives you only one answer.”
Sep 19, 2024 neutral
Oct 3, 2024 positive
Oct 27, 2024 negative
Meta argues Apple and Google should handle age verification at OS-level.
“And as a product person, the way that I think this should really work is that instead of everyone entering, you know, teens use on average, 40 apps instead of Instagram and the other 39 apps that teens use trying to verify the age of the person using their app…”
Nov 6, 2024
Krieger compares internal AI research disruptions to Apple WWDC announcements
“It's the thing it most reminds me of like from the Instagram days where like Apple, like WWC announcements, you're like, this could either be awesome for us or could like absolutely like cause chaos for it. It's like that, but your own company is the one kind …”
Dec 8, 2024 negative
Godin: Humane AI Pin failed by targeting mainstream Apple-style buyers
“And so, you know, the humane pin people, whatever it was called, made a mistake when they picked their customers. Because they showed up like they had a finished Apple quality product, and they were trying to appeal to the kind of people that would buy on pre-…”
Dec 22, 2024
Benioff gifted AppStore.com to Steve Jobs, who doubted its potential
“Steve, I'm gonna give you something you don't have, but maybe you'll need, which is the AppStore.com URL, AppStore.com, and the trademark for AppStore, because after that meeting we had, like, six years ago, I ended up trademarking these things and buying this…”
Dec 22, 2024
Benioff wrote first native assembly programs for Macintosh 68000 development system
“And I wrote the first native assembly language on the Macintosh. It's kind of a crazy thing to be able to say, but it's, True that I was writing these example programs for this Macintosh 68,000 development system in, on these, you know, Apple headquarter build…”
Jan 9, 2025 bullish
Jan 9, 2025 neutral
Jan 9, 2025 neutral
Houston: Incumbent platform bundling acts like a gradual boa constrictor
“There's a big time lag where between when these products launch and when they actually have an impact, because often it's not so much the existence of the product or its availability, it's the sort of Constant bundling or the constant iteration or, you know it…”
May 22, 2025
An iOS 4 bug triggered a 1,000x server load spike for Gmail
“And it was a bug in iOS four. This is a long time ago, which caused every single user to pull the entire Gmail inbox, resync the whole inbox. So the bug on the Apple side is going to take two, three weeks to fix. And it was causing like a thousand X load to ou…”
Jun 1, 2025
Kansal: Third- and fourth-place consumer players cannot compete without unique angles
“In consumer markets, if you are player number three or player number four, it's a little hard because the two top players are going to compete with each other so ferociously that it's, especially if they're scale players like Apple and Google, it's difficult f…”
Jun 8, 2025 neutral
Jun 8, 2025 neutral
Steve Jobs personally called developers to explain early App Store rejections
“So the executive team at Apple, including Steve were actually calling developers to inform them that their apps were not going to be approved, that they were taken off the off the app store kind of like trying to avoid them going to the press and just like bei…”
Jun 12, 2025
Jun 12, 2025
Baxley: Deep cultural indoctrination makes leaving companies like Apple difficult
“You know, you get kind of indoctrinated to those, all those standards and it's really deep. It infuses all of your behavior and how you conduct yourself in the company away from the company. And so I think it's pretty hard to immigrate successfully from one of…”
Jun 12, 2025 positive
Jun 12, 2025 neutral
Baxley: Startups frequently outgrow the emotional and developmental capacity of their executives
“I came to think that the job of a startup was to grow the founder so they could continue to lead the startup. And I think what's true for founders is also true for a lot of other folks in the executive staff. It's very hard to grow emotionally and developmenta…”
Jun 12, 2025 positive
Jun 12, 2025
Jun 12, 2025 neutral
Jun 12, 2025
Jun 12, 2025
Apple Generated Billions From Its Global Online Store With Just Six Designers
“You know, we had six designers for a store that ran in 30 some odd countries, 12 and a half thousand instances of the store doing billions of dollars of revenue. We had six designers like any other company would have had 60 or more.”
Jul 20, 2025 neutral
Mann: Anthropic bases Constitutional AI on UN Human Rights and Apple terms
“And then another piece that's come out is constitutional AI, where we have this list of natural language principles that leads the model to learn how we think a model should behave. And they've been taken from things like the UN declaration of human rights and…”
Aug 3, 2025 neutral
Aug 17, 2025 positive
Aug 17, 2025 bearish
Balfour: Companies relying exclusively on SEO loops face serious existential trouble today
“So many companies got completely killed during you know, the crash of the Facebook social platform. Apple's 30% tax, you know, basically destroyed a bunch of types of types of applications and business models because it just, you couldn't, you feel like it was…”
Dec 28, 2025
MacInnis: Relaxing in competitive markets always invites competitor disruption
“If the market is valuable, it's competitive. No question. If you leave anything on the field, if you sort of leave a crack for your competitor, like 100% chance they're going to go fill that crack. And so you have to be relentless. There can be no relaxation o…”
Apr 26, 2026
How early Snapchat hacked touch-events to detect screenshots without Apple's API
“Even though Apple didn't provide an API at the time to let you know that a screenshot had been taken, ah, there was a way for us to essentially detect this touch event to learn that a screenshot, ah, had happened. And then we would just send a notification bac…”
May 10, 2026 positive
May 17, 2026 positive
Kalinowski: Apple alumni excel because Apple trains for complex interdependent risk
“Apple also taught me and a lot of other people, actually, if you look at kind of the era that I was there, I was very, very lucky because if you look at the other folks who were there, I was there between oh seven and the end of 20 12. If you look at the other…”
May 17, 2026 positive
Kalinowski: Original MacBook Air proved computers could be CNC machined
“The very, very, very first MacBook Air was a pretty low volume device that was machined, but kind of had a proof, more of a proof of what could be done, and that was the Manila envelope one, I think, where the side door opened out to give you the port, and it …”
May 31, 2026 bullish
May 31, 2026 bullish
Evans: Major tech incumbents are unlikely to be fundamentally disrupted by AI
“You can look at, you know, Google, Apple, Facebook, Amazon, and say, it's hard to see a problem for them, really, with all of this. You can certainly see questions for all of them and one of them may drop the ball, but it's worth, you know, kind of remembering…”
Jun 7, 2026 neutral
Jun 7, 2026
Jun 7, 2026
Jun 7, 2026 negative
Fadell: Apple and Google should do much more for digital well-being
“I still think that the platform companies like Google and Apple could be doing a lot more around digital consumption tools and information to help people make better decisions for themselves, for their families, and what have you, because, you know, you could …”
Jun 7, 2026 positive
Jobs honed the iPhone story daily instead of delegating to marketing
“When we did the two and a half years with the iPhone, he was honing the story of the iPhone every day. He didn't give it to marketing. He knew what that thing was, and what those key features were, like we talked about, like, and micromanaged those features, b…”
Jun 7, 2026 neutral
Jun 7, 2026 negative
Fadell: Apple's initial iPod marketing push into Europe failed due to US-centric messaging
“We ran the same marketing as we were doing in the U S in Europe. And the thing is it didn't resonate with the early adopters. It didn't resonate with the later adopters because we didn't have the same messages. We were going for a different set of people and w…”