Strong brands become default consumer choices even over technically superior products
Karri Saarinen · Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO) · Oct 8, 2023 · at 30:04
Karri Saarinen, co-founder and CEO of Linear, explains the leverage of strong brand identity over product features alone.
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“If you can build a brand, then I think it's like, It doesn't really, even the product almost doesn't matter. Like it's, it becomes this kind of default. Like, I don't know, like again, like Apple or Nike is like, yeah, there's all kinds of shoes you can buy, but there's a reason for someone to buy Nike shoes other than some random brand. Even if the random brand would be actually a better shoe, they still buy Nike because they like, I don't know, like the brand.”
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