Nancy Duarte explains the technological transition from physical 35mm slide carousels to digital projection at major industry events.
Opinion
Young Silicon Valley CEOs often ignore veteran communications experts
“We work with these, you know, 20 some year old CEOs here in the Valley and they tend to show up and act like they know better, you know, than someone who's been doing this for so, so long.”
Insight
Duarte: Alternating between 'what is' and 'what could be' persuades audiences
“So this motion of traversing between what is, what could be, what is, what could be, what is, what could be that sense of longing for the future. It makes people leave their current state or the status quo or our current reality and makes them long for this fu…”
Insight
Duarte: Internal team slides should be information-dense, not cinematic
“Don't feel like every single meeting needs, like, cinematic pictures of kittens, because that's not going to get you anywhere. You're trying to move an objective along, and that does mean that your slides might be more dense, and sometimes internal slides have…”
Assertion Not checkable as stated
Duarte: Graphic designers refused to use the Mac during an 18-month window
“And there's about an 18 month window in the life cycle of the Macintosh where graphic designers refused to use it.”
Insight
Duarte: The audience holds the power in presentations, making presenters mentors
“Who really holds the power in the room of a presentation is the audience. Like the audience gets to make a choice if they accept or reject your idea. So the balance of power is with them and not you. So it really is the role of the presenter to be the mentor.”
Insight
The narrative contrast framework works for everyday persuasion, even at home
“The ability to just have that contrast as a framework in your brain during a meeting, on a phone call, any moment of influence, like get in the husband to do some chores for me. Like literally, it works. It works in any format.”