Nancy Duarte discusses how traditional graphic designers initially rejected the early Macintosh as a low-resolution novelty, enabling her agency's early entry.
“And there's about an 18 month window in the life cycle of the Macintosh where graphic designers refused to use it.”
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More from Nancy Duarte
Opinion
Young Silicon Valley CEOs often ignore veteran communications experts
“We work with these, you know, 20 some year old CEOs here in the Valley and they tend to show up and act like they know better, you know, than someone who's been doing this for so, so long.”
Nancy DuarteJun 1, 2023▶ 5:41Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
Insight
Duarte: Alternating between 'what is' and 'what could be' persuades audiences
“So this motion of traversing between what is, what could be, what is, what could be, what is, what could be that sense of longing for the future. It makes people leave their current state or the status quo or our current reality and makes them long for this fu…”
Nancy DuarteJun 1, 2023▶ 27:19Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
Insight
Duarte: Internal team slides should be information-dense, not cinematic
“Don't feel like every single meeting needs, like, cinematic pictures of kittens, because that's not going to get you anywhere. You're trying to move an objective along, and that does mean that your slides might be more dense, and sometimes internal slides have…”
Nancy DuarteJun 1, 2023▶ 49:34Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
AssertionContradicted
Duarte: Apple was the first company to project computer presentations at scale
“Apple was the first company to hook up the computer to a projector at scale.”
Nancy DuarteJun 1, 2023▶ 12:02Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
Insight
Duarte: The audience holds the power in presentations, making presenters mentors
“Who really holds the power in the room of a presentation is the audience. Like the audience gets to make a choice if they accept or reject your idea. So the balance of power is with them and not you. So it really is the role of the presenter to be the mentor.”
Nancy DuarteJun 1, 2023▶ 19:02Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
Insight
The narrative contrast framework works for everyday persuasion, even at home
“The ability to just have that contrast as a framework in your brain during a meeting, on a phone call, any moment of influence, like get in the husband to do some chores for me. Like literally, it works. It works in any format.”
Nancy DuarteJun 1, 2023▶ 31:20Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
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