Apple, every mention
392 scenes, the whole family · ← back to Apple
tap a year for its mentions
every year anyone Lenny Rachitsky 305Bob Baxley 27Tom Conrad 11Maya Prohovnik 10Madhavan Ramanujam 9Gustav Söderström 8Brian Balfour 8Chris Hutchins 7Shishir Mehrotra 6Brian Chesky 6
Verbatim, from the transcripts: the passages where Apple comes up
How we built Grok Bot in a month | Roman Ugarte (SpaceXAI)
- ▶ 1:22:22 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
Why companies are becoming a series of loops | Anish Acharya (a16z)
- ▶ 1:19:03 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
AI’s third era: the rise of persistent AI coworkers | Tara Seshan (OpenAI’s product lead)
- ▶ 1:14:58 Tara Seshan It's a, it drops it in your Apple podcast feed or whatever you want.
- ▶ 1:17:05 Tara Seshan And prior to this, he founded and worked at Apple for a while because they acquired his previous company. 2 times in the scene
- ▶ 1:21:23 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
How to be a CEO when AI breaks all the old playbooks | Sequoia CEO Coach Brian Halligan
- ▶ 13:18 Lenny Rachitsky And that's the Apple group.
- ▶ 15:29 Brian Halligan And same with, like, you look at Apple, a lot of those people are homegrown.
- ▶ 53:43 Brian Halligan He says, you don't work for your boss, you work for Apple.
- ▶ 1:14:16 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
OpenAI’s head of platform engineering on the next 12-24 months of AI | Sherwin Wu
- ▶ 1:13:15 Sherwin Wu Uh, and the other one is the Patrick McGee book on Apple in China. 4 times in the scene
- ▶ 1:15:30 Sherwin Wu So if you have security cameras that are plugged into the Ubiquiti ecosystem, they have an incredible mobile app, uh, and Apple TV app and iPad app, um, to kind of see the live feed of your cameras and,
- ▶ 1:19:18 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
The rise of the professional vibe coder (a new AI-era job)
- ▶ 1:42:07 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
Marc Andreessen: The real AI boom hasn’t even started yet
- ▶ 1:44:12 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
- ▶ 1:45:42 Lenny Rachitsky You can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
How a Meta PM ships products without ever writing code | Zevi Arnovitz
- ▶ 1:14:50 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
How to show up in any room with a low heart rate: Silicon Valley’s missing etiquette playbook
- ▶ 1:26:12 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Why most AI products fail: Lessons from 50+ AI deployments at OpenAI, Google & Amazon
- ▶ 1:25:59 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
“I like being scared”: Molly Graham’s frameworks for rapid career growth | Molly Graham
- ▶ 1:31:33 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
We replaced our sales team with 20 AI agents—here’s what happened next | Jason Lemkin (SaaStr)
- ▶ 1:33:11 Lenny Rachitsky I feel like every episode I get these pushes from Apple TV, like there's new episode of player, but I'm like, I can't wait to go watch that.
- ▶ 1:41:48 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
“I deliberately understaff every project” | Leadership lessons from Rippling’s $16B journey
- ▶ 8:57 Matt McGinnis I spent seven years at Apple and
- ▶ 1:35:54 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Why securing AI is harder than anyone expected and guardrails are failing | HackAPrompt CEO
- ▶ 1:32:18 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Inside OpenAI: 2026 is the year of agents, AI’s biggest bottleneck, and why compute isn’t the issue
- ▶ 1:24:50 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
The $1B Al company training ChatGPT, Claude & Gemini on the path to responsible AGI | Edwin Chen
- ▶ 50:17 Edwin Chen It's almost like in the same way that when Google builds a search engine, it's very, very different from how Facebook would build a search engine, which is very, very different from how Apple would build a search engine.
- ▶ 1:10:09 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
Why AI is disrupting traditional product management | Tomer Cohen (LinkedIn CPO)
- ▶ 1:07:09 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)
- ▶ 1:03:02 Jeanne DeWitt Grosser Apple Pay is super important.
- ▶ 1:25:39 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
A guide to difficult conversations, building high-trust teams, and designing a life you love
- ▶ 1:44:56 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Mental models for building products people love ft. Stewart Butterfield
- ▶ 30:37 Stewart Butterfield Like, I'm, I am significantly more likely to buy something if there's Apple Pay or Shop Pay or something like that.
- ▶ 1:28:11 Stewart Butterfield Is incredibly powerful, and what ends up with the result, like Apple naming whatever that feature is called, sleep, which is, like, it's too hard to understand what that can possibly mean, and that's why, like, people anticipate, um,…
- ▶ 1:30:12 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
The Godmother of AI on jobs, robots & why world models are next | Dr. Fei-Fei Li
- ▶ 1:19:11 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
“Dumbest idea I’ve heard” to $100M ARR: Inside the rise of Gamma | Grant Lee (co-founder)
- ▶ 1:53:31 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
From managing people to managing AI: The leadership skills everyone needs now | Julie Zhuo
- ▶ 1:36:02 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Why experts writing AI evals is creating the fastest-growing companies in history | Brendan Foody
- ▶ 1:06:45 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
- ▶ 1:11:32 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
$46B of hard truths: Why founders fail and why you need to run toward fear | Ben Horowitz (a16z)
- ▶ 1:37:36 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
How AI is reshaping the product role | Oji and Ezinne Udezue
- ▶ 1:17:59 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
How we restructured Airtable's entire org for AI | Howie Liu (co-founder and CEO)
- ▶ 56:43 Howie Liu Um, and so I think it's just a reminder that, you know, like designers as well, like the, you know, some of the best designers through designer to Apple, like, you know, including hardware designer, like you have to understand some of the…
- ▶ 1:40:18 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
How 80,000 companies build with AI: Products as organisms and the death of org charts | Asha Sharma
- ▶ 56:48 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Inside the expert network training every frontier AI model | Garrett Lord
- ▶ 1:09:28 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
How Intercom rose from the ashes by betting everything on AI | Eoghan McCabe (founder and CEO)
- ▶ 1:22:57 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
- ▶ 27:09 Brian Balfour Apple's 30% tax, you know, basically destroyed a bunch of types of,
- ▶ 35:53 Brian Balfour Positioned, but is not executing on it right now would actually be Apple because through the, the devices, they basically can see everything. 4 times in the scene
- ▶ 51:03 Lenny Rachitsky The advice here essentially is, uh, integrate with, and ChatGPT, maybe Gemini, maybe if Apple has some things, like actually integrate with, with what they launch.
- ▶ 1:22:17 Brian Balfour The other thing is that I've watched is just more of like a just pure entertainment kind of calming thing, kind of turn the brain off is, uh, is, um, Owen Wilson's new show on Apple TV stick. 2 times in the scene
- ▶ 1:28:49 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
The one question that saves product careers | Matt LeMay
- ▶ 1:31:46 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
Inside ChatGPT: The fastest growing product in history | Nick Turley (OpenAI)
- ▶ 1:35:15 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Brian Chesky's secret mentor who scaled Airbnb (after dying 9 times & building a hotel empire)
- ▶ 49:38 Chip Conley So Oracle has a different, you know, culture than Apple, which has a different culture than Facebook. 3 times in the scene
- ▶ 1:19:13 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor (Sierra)
- ▶ 1:06:57 Bret Taylor I always use the analogy, like right now, most of the coding agents are priced per token or per utilization, but there's this famous story of a Apple engineer who had a bad manager is like, how'd you report how many lines of code you wrote…
- ▶ 1:28:34 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam
- ▶ 1:11:20 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Anthropic co-founder: AGI predictions, leaving OpenAI, what keeps him up at night | Ben Mann
- ▶ 29:23 Ben Mann And they've been taken from things like the UN declaration of human rights and Apple's privacy policy,
- ▶ 1:14:36 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
- ▶ 1:34:34 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Rapidly test and validate any startup idea with the 2-day Foundation Sprint
- ▶ 17:10 Lenny Rachitsky Uh, if you're an Apple, sorry, mold, but do your best to describe what we're going to be looking at.
- ▶ 1:41:10 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo
- ▶ 1:31:27 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
I’ve run 75+ businesses. Here’s why you’re probably chasing the wrong idea. | Andrew Wilkinson
- ▶ 1:24:18 Andrew Wilkinson So when I was a teenager, I had a tech news website, and I emailed the Apple PR people, and I said, hey, could I interview Steve Jobs? 2 times in the scene
- ▶ 1:24:37 Andrew Wilkinson Of the Apple Store. 2 times in the scene
- ▶ 1:28:05 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
Naming expert shares process for creating billion-dollar brands: Vercel, Azure, Windsurf, Sonos
- ▶ 22:54 David Placek We'll replace, if we're working for Microsoft, the second team thinks they're working for Apple.
- ▶ 1:22:21 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
From ChatGPT to Instagram to Uber: The quiet architect behind the world’s most popular products
- ▶ 1:55:06 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
AI prompt engineering in 2025: What works and what doesn’t | Sander Schulhoff
- ▶ 1:37:23 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
How to build a team that can “take a punch” | Hilary Gridley (Head of Core Product, Whoop)
- ▶ 1:54:16 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
35 years of product design wisdom from Apple, Disney, Pinterest and beyond | Bob Baxley
- ▶ 0:35 Bob Baxley I came in thinking I was supposed to behave the way I behaved at Apple, which is very direct, fighting hard. 4 times in the scene
- ▶ 0:57 Lenny Rachitsky Bob is a designer, executive, and advisor who's built and led design teams at Apple, Pinterest, Yahoo, and most recently ThoughtSpot.
- ▶ 4:58 Bob Baxley And if I recall the whole list, it was the Apple II, the Mac, the iPod, the iPhone.
- ▶ 5:04 Bob Baxley I think Apple retail was in the list.
- ▶ 5:06 Bob Baxley And then he said Apple itself. 5 times in the scene
- ▶ 6:16 Lenny Rachitsky One more Apple question, then I want to move on to other stuff. 14 times in the scene
- ▶ 9:33 Bob Baxley I came in thinking I was supposed to behave the way I behaved at Apple, which is, you know, very direct fighting hard. 3 times in the scene
- ▶ 17:00 Bob Baxley And Apple does, Airbnb does.
- ▶ 18:56 Bob Baxley And I think that's one of the things, if you look, you know, again, to go back to Apple, but we could also talk about Lego, Leica, Porsche, um, Airbnb. 3 times in the scene
- ▶ 23:22 Lenny Rachitsky I think your experience here, I think Apple is a very different kind of company where design actually leads a lot of this at a lot of other companies. 2 times in the scene
- ▶ 30:38 Bob Baxley Yeah, that was, you know, sorry, but like, that's how it worked at Apple the whole time under Steve. 3 times in the scene
- ▶ 37:20 Bob Baxley But if you had other places that knew what they were about, you know, Apple's the key example there. 2 times in the scene
- ▶ 48:38 Bob Baxley My team at Apple, but also my friends that are working at Facebook or Google or wherever, it's very hard to really understand that they're creating something in Figma on their computer that's going to be interacted with by billions of…
- ▶ 51:20 Bob Baxley I mean, go watch somebody over 70 fumble with a, with a chip card insert, you know, or watch somebody try to figure out Apple pay.
- ▶ 1:03:03 Bob Baxley Apple doesn't have an explicit vision, but I might describe it as personal computing can have a transformative effect on the lives of individuals. 2 times in the scene
- ▶ 1:41:36 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Mercado Libre: 18k engineers, 30k deploys a day, & their own fleet of planes | Sebastian Barrios
- ▶ 0:10 Sebastian Barrios This is Steve from Apple.
- ▶ 46:12 Sebastian Barrios So developers were, were going to the press to say like, well, Apple was not approving my app and then articles were written and it would be like a PR thing. 3 times in the scene
- ▶ 1:19:02 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram)
- ▶ 1:05:59 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Why Uber’s CPO delivers food on weekends | Sachin Kansal
- ▶ 37:19 Sachin Kansal Palm sort of was cut from the apple clock. 2 times in the scene
- ▶ 1:11:14 Sachin Kansal And then Apple announced the iPhone, and then soon thereafter Android, uh, was announced by Google. 3 times in the scene
- ▶ 1:21:34 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
- ▶ 1:13:39 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
Unconventional product lessons from Binance, N26, Google, more | Mayur Kamat (CPO at N26)
- ▶ 15:05 Mayur Kamat The service is down, uh, and Wall Street Journal is writing an article that Google, Microsoft, Apple not working together causing the service to go down. 2 times in the scene
- ▶ 1:37:33 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
Microsoft CPO: If you aren’t prototyping with AI you’re doing it wrong | Aparna Chennapragada
- ▶ 1:00:49 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple podcasts, Spotify, or your favorite podcast app.
How Revolut trains world-class PMs: The “Local CEO” model, raw intellect & building wow products
- ▶ 1:09:39 Lenny Rachitsky If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app.
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