Schwartz: AI Startups Cannot Unseat Google Purely on Search Product Quality
Eli Schwartz · Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author) · Sep 19, 2024 · at 1:19:02
SEO consultant Eli Schwartz argues that search distribution moats and brand habits will prevent AI startups from defeating Google Search.
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“I don't think there's a chance, and this is the biggest takeaway, I don't think there's a chance that ChatGPT or Perplexity or Claude or any of these other LLM startups, because they're startups now, even, even OpenAI as a startup with Bing's part, with Microsoft's investment, still a startup. I don't think they have a chance at really unseating Google purely from a quality standpoint.”
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