Schwartz: CNET’s AI Content Strategy Would Have Succeeded Without Public Disclosure
Eli Schwartz · Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author) · Sep 19, 2024 · at 1:02:54
SEO advisor Eli Schwartz evaluates public backlash against CNET's deployment of AI-written product content with Lenny Rachitsky.
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“I think it was CNET that said they were using AI to create content. And I think they got in trouble because they said they're using AI to create content, but if they had not said they're using AI to create content, I think their entire model would have been very successful because there's no reason you can't take in, they take 10 products and they want to review 10 different products. There's no reason you can't tie that all together. Have AI write the original piece of content and then have a human editor just review it.”
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