Schwartz: LLMs Let Unlinked Brand Mentions Act Like Traditional HTML Backlinks
Eli Schwartz · Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author) · Sep 19, 2024 · at 1:09:05
SEO consultant Eli Schwartz explains how LLMs have shifted search engine ranking signals from strict HTML links to broader brand mentions.
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“Because the way a link before LLMs and the link, you know, 10 years ago was actually an HTML link. And now Google can read content so they can say, well, you've been mentioned here. That's pretty good. So now we acknowledge that this might be the brand and this might be the match for that kind of thing.”
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