Casey Sullivan
Founder & CEO, Bookafy. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutivebookafy.com ↗
Casey Sullivan is the founder and CEO of Bookafy, an appointment scheduling and booking software platform based in Seattle, Washington. He bootstrapped the SaaS company to over $1 million in annual recurring revenue as its sole owner without taking outside venture capital.
1shows
1appearances
12statements
0resolved
0supported
0contradicted
Everything Casey Sullivan said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Sullivan: Bookafy allocates nearly all funds to product development over marketing
“Just, you know, almost no money in marketing and almost all of our funds have been on product development.”
Sullivan: Bookafy has zero churn among larger clients
“We have zero churn with bigger clients, and then, you know, individuals tend to be the majority of our churn, I'd say.”
Sullivan: Bookafy limited its AppSumo lifetime deal to one user per account
“We did a really limited a limited project with them. So we did one user per account. So we have a lot of apps and with people that have added more accounts. We also have had we've also had a lot of them refer us to other people. So it's actually been a pretty …”
Bookafy Reaches Over 11,000 Total Free and Paying Customers
“We have just over 11,000 between paying and free customers.”
Sullivan: Bookafy loses about 1.5% of its customers monthly
“So we lose about 1.5% of our customers per month, but we also the revenue per customer increases per month because we're getting a combination of bigger clients.”
Bookafy spends under $500 monthly on marketing, solely via Capterra
“The only money we spend on marketing at the moment is through Capterra, and we spend less than 500 per month.”
Sullivan: Bookafy converts just under 20% of Capterra clicks to signups
“Our conversion from somebody coming to our site to actually
Signing up for our product is just under 20% at Capterra.
Nathan Latka: Actually, actually signing up for free or actually signing up with paid?
Casey Sullivan: Signing up in general.
And then of …”
Sullivan: Bookafy averages roughly 20 new trial signups per day
“Between like, say, 10 and 30, it's, it averages probably closer to 20 per day of new trials, and a lot of those are coming from a combination of like some we get from Capterra, some we get from, direct from Google, and a bunch we get from customers just, our c…”
One line per show, most statements first. The link opens Casey's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Founder & CEO, Bookafy | 1 | 12 | — | full record on Top Founders → |