Amy Porterfield
Founder & CEO, Amy Porterfield LLC. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
founderhostauthorexecutive@AmyPorterfield ↗LinkedIn ↗amyporterfield.com ↗
Amy Porterfield is an online marketing strategist, author, and educator who founded Amy Porterfield LLC and created programs like Digital Course Academy. She previously served as director of content for Tony Robbins and hosted the podcast Online Marketing Made Easy.
2shows
2appearances
20statements
1resolved
1supported
0contradicted
100%fully supported
34said about them ↓ Everything Amy Porterfield said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Porterfield: Coining proprietary frameworks establishes domain authority as an expert
“He teaches this strategy that you've got to coin your own content. Like you've got to name it. You've got to put a title to it. You've got to own it. So one of the things that I've always done when I've created content in my own business is, like, I've got the…”
Porterfield: A student made $260,000 launching a caramel candy apple making course.
“And now in one digital course launch, she made 260,000 dollars selling how to create a caramel candy apples.”
Porterfield: Course creators should offer 50/50 affiliate revenue splits
“I think number one, I think, fifty-fifty is what people should be offering. I've seen a trend recently that it's gone down to like 30%, maybe 40%, forty-sixty. I'm old school, so I really do believe the fifty-fifty model is the way to go.”
Porterfield: Closing carts is essential because urgency overcomes buyer procrastination
“It's such a huge part of promoting online because your audience needs to feel that urgency or a reason to buy. I feel like by nature, we are all really procrastinators. If we don't have to buy just yet, we're going to kind of stay on the fence as long as we ca…”
Porterfield: Day before price increase drives higher sales than cart close
“What we find is that the day before that price increase is our biggest day. And then, of course, cart closes our second biggest day. So we really do see people taking action. That's why that scarcity and urgency is so important.”
Porterfield: Tony Robbins demands a rigorous debrief immediately after every stage exit.
“When he gets off, he looks at who's ever in his proximity and he's like, all right, let's download. He downloads every single time he comes off stage. What worked, what didn't, what we can make better, what he liked, what he didn't like. He wants feedback from…”
Porterfield: I ran roughly 200 webinars to sell a $97 Facebook course.
“My very first successful course was called FB Influence. I did it with Lewis Howes, and together we created this course and launched it. It was 97 dollars, and I probably did 200 webinars to sell a 97 dollar course, and it was a huge success because we had ton…”
Porterfield: Marie Forleo has sold the same course annually for 13 years.
“Once a year she sells this course. 2000 dollars now, it's 2500. But she's in the game, been in the game for 13 years with the same course.”
Porterfield: Business Employs 20 Full-Time Virtual Staff on Four-Day Work Week
“We've got 20 full-time employees, and then some contractors on the side. Everyone's virtual. We do a four-day work week, and so we work Monday through Thursday”
Porterfield: Online Marketing Made Easy has reached 35 million lifetime downloads
“We've had thirty five million downloads.”
Amy Porterfield: Profit Lab launch nearly hit $1M in revenue
“And we just almost hit a million dollars with the launch. So it was the biggest launch I had done to date.”
Porterfield: Affiliates generated only 25% of course launch sales
“However, I didn't use a lot of affiliates. I'm sure we'll talk about that. So about 25% of the sales came through affiliates. The rest were cold traffic, warm traffic with ads, a lot of retargeting, and my own email list.”
Porterfield spent $48,000 on ads to generate nearly $1M in sales
“Overall, we spent 48,000 dollars in ads, and that sounds like a whole lot of money, but remember, we almost hit a million, so it really paid off, and we do a lot of cold traffic to get people on my webinars, and so we probably, the 48,000, probably spent at le…”
Porterfield: Live webinars average a 10% to 12% conversion rate
“It was, if I was going to think, get an average, I'm going to guess around 10 to 12% when it was, you know, my own webinars.”
Porterfield: 450 of 1,500 course buyers never attended a promotional webinar
“Out of 1500 people that bought my Profit Lab program 450 of those people never, ever got on one of my webinars.”
Porterfield: Half or more of launch ad budget went to retargeting
“So for retargeting, if we spend about 40,000 dollars in ads, I would guess to make an educated guess, probably half of that, if not more, was retargeting.”
Porterfield: Cart-open retargeting yielded 90 conversions at a $5.75 CPA
“We retargeted the cart open, so when we when the cart opened, we retargeted anybody who had signed up for a registration page on a webinar. We had 90 conversions from that at five dollars and 75 cents cost per conversion”
Porterfield used only eight personal affiliate partners for Profit Lab launch
“So we used eight affiliates. I knew all of them personally.”
The other half of the tape: Amy Porterfield's own voice is left out of every number here. Other people bring the name up 34 times in 19 episodes across the shows. every mention, with the transcript →
Who brings them up most Nathan Latka 22Sue B. Zimmerman 4Chris Evans 4Stacey Tuschl 2Laura Roeder 1Casey Zeman 1
Every mention by year
tap a year for its mentions
Top Founders 34
2024 1 mention in 1 episode
2022 1 mention in 1 episode
2021 2 mentions in 2 episodes 1 per episode
2019 1 mention in 1 episode
2017 6 mentions in 6 episodes 1 per episode
- 761: With $63m Raised, 20% of Top 200 Companies Use This To Communicate With Employees
- 747: This This Six Figure Poker Player Quit to Launch Agency
- 741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships
- 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
- 716: Putin is Making This Man $50 Million Per Year
- 710: How This SaaS Company is Using $20 Million to Scale
- every mention in 2017, scene by scene →
2016 23 mentions in 8 episodes 3 per episode
- EP 406: The Ad Genius Behind Amy Porterfield and Melanie Duncan with Chris Evans of Traffic and Funnels
- EP 430: $400k in 2015, Focused $30k Funnels In 2016 For Instagram Help with Sue B. Zimmerman
- EP 411: She Made $1.1M 2015 Performance Arts Center, Now Coaching with Stacy Tuschl
- Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar
- Art of Your First Six Figure Launch with Kimra Luna
- EP 407: 10,000+ $50 Museum Tour Tickets Sold with Nick Gray of Museum Hack
- EP 405: 409A Valutions, Cap Table Pro-Formas and More with Jonathan Gass of NomadFinancial
- How to Make $250k In Health and Fitness Industry with Matt Gallant Episode 132
- every mention in 2016, scene by scene →
One line per show, most statements first. The link opens Amy's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| TOP FOUNDERSLEDGER | Founder & CEO, Amy Porterfield LLC | 1 | 12 | — | full record on Top Founders → |
 MY FIRST MILLIONLEDGER | Founder & CEO, Amy Porterfield LLC | 1 | 8 | 100% 1/1 | full record on My First Million → |