Online marketing expert Amy Porterfield breaks down the revenue timing for her course launch on Nathan Latka's podcast.
Insight
Porterfield: Closing carts is essential because urgency overcomes buyer procrastination
“It's such a huge part of promoting online because your audience needs to feel that urgency or a reason to buy. I feel like by nature, we are all really procrastinators. If we don't have to buy just yet, we're going to kind of stay on the fence as long as we ca…”
Insight
Porterfield: Day before price increase drives higher sales than cart close
“What we find is that the day before that price increase is our biggest day. And then, of course, cart closes our second biggest day. So we really do see people taking action. That's why that scarcity and urgency is so important.”
Assertion Not checkable as stated
Amy Porterfield: Profit Lab launch nearly hit $1M in revenue
“And we just almost hit a million dollars with the launch. So it was the biggest launch I had done to date.”
Assertion Not checkable as stated
Porterfield: Affiliates generated only 25% of course launch sales
“However, I didn't use a lot of affiliates. I'm sure we'll talk about that. So about 25% of the sales came through affiliates. The rest were cold traffic, warm traffic with ads, a lot of retargeting, and my own email list.”
Disclosure
Porterfield spent $48,000 on ads to generate nearly $1M in sales
“Overall, we spent 48,000 dollars in ads, and that sounds like a whole lot of money, but remember, we almost hit a million, so it really paid off, and we do a lot of cold traffic to get people on my webinars, and so we probably, the 48,000, probably spent at le…”
Disclosure
Porterfield: Live webinars average a 10% to 12% conversion rate
“It was, if I was going to think, get an average, I'm going to guess around 10 to 12% when it was, you know, my own webinars.”