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Amy Porterfield

Founder & CEO, Amy Porterfield LLC · 1 appearance on the record.

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founderhostauthorexecutive@AmyPorterfield ↗LinkedIn ↗amyporterfield.com ↗

Amy Porterfield is an online marketing strategist, author, and educator who founded Amy Porterfield LLC and created programs like Digital Course Academy. She previously served as director of content for Tony Robbins and hosted the podcast Online Marketing Made Easy.

12statements → 4claims → 0claims resolved → 3.83/5average certainty → 1.17/5average debate potential → 34said about them ↓

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 2 insights · 6 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Amy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Amy Porterfield on measured tape to publish a rate. This says nothing about how they speak.

Everything Amy Porterfield said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Porterfield: Closing carts is essential because urgency overcomes buyer procrastination
“It's such a huge part of promoting online because your audience needs to feel that urgency or a reason to buy. I feel like by nature, we are all really procrastinators. If we don't have to buy just yet, we're going to kind of stay on the fence as long as we ca…”
Amy Porterfield Jan 23, 2016 ▶ 3:14 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133
Insight
Porterfield: Day before price increase drives higher sales than cart close
“What we find is that the day before that price increase is our biggest day. And then, of course, cart closes our second biggest day. So we really do see people taking action. That's why that scarcity and urgency is so important.”
Amy Porterfield Jan 23, 2016 ▶ 10:04 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133
Assertion Not checkable as stated
Amy Porterfield: Profit Lab launch nearly hit $1M in revenue
“And we just almost hit a million dollars with the launch. So it was the biggest launch I had done to date.”
Amy Porterfield Jan 23, 2016 ▶ 2:29 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133
Assertion Not checkable as stated
Porterfield: 30% of course launch revenue arrived in final two days
“Oh gosh, about 30%.”
Amy Porterfield Jan 23, 2016 ▶ 3:56 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133
Assertion Not checkable as stated
Porterfield: Affiliates generated only 25% of course launch sales
“However, I didn't use a lot of affiliates. I'm sure we'll talk about that. So about 25% of the sales came through affiliates. The rest were cold traffic, warm traffic with ads, a lot of retargeting, and my own email list.”
Amy Porterfield Jan 23, 2016 ▶ 4:08 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133
Disclosure
Porterfield spent $48,000 on ads to generate nearly $1M in sales
“Overall, we spent 48,000 dollars in ads, and that sounds like a whole lot of money, but remember, we almost hit a million, so it really paid off, and we do a lot of cold traffic to get people on my webinars, and so we probably, the 48,000, probably spent at le…”
Amy Porterfield Jan 23, 2016 ▶ 7:55 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133
Disclosure
Porterfield: Live webinars average a 10% to 12% conversion rate
“It was, if I was going to think, get an average, I'm going to guess around 10 to 12% when it was, you know, my own webinars.”
Amy Porterfield Jan 23, 2016 ▶ 8:54 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133
Assertion Not checkable as stated
Porterfield: 450 of 1,500 course buyers never attended a promotional webinar
“Out of 1500 people that bought my Profit Lab program 450 of those people never, ever got on one of my webinars.”
Amy Porterfield Jan 23, 2016 ▶ 11:52 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133
Disclosure
Porterfield: Half or more of launch ad budget went to retargeting
“So for retargeting, if we spend about 40,000 dollars in ads, I would guess to make an educated guess, probably half of that, if not more, was retargeting.”
Amy Porterfield Jan 23, 2016 ▶ 13:01 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133
Disclosure
Porterfield: Cart-open retargeting yielded 90 conversions at a $5.75 CPA
“We retargeted the cart open, so when we when the cart opened, we retargeted anybody who had signed up for a registration page on a webinar. We had 90 conversions from that at five dollars and 75 cents cost per conversion”
Amy Porterfield Jan 23, 2016 ▶ 13:37 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133
Disclosure
Porterfield used only eight personal affiliate partners for Profit Lab launch
“So we used eight affiliates. I knew all of them personally.”
Amy Porterfield Jan 23, 2016 ▶ 4:48 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133
Disclosure
Porterfield offered affiliates 50% commission without prizes or leaderboards
“So we did a 50%. So straight through 50%. And what's interesting is we didn't do prizes. We didn't do a leaderboard or anything like that”
Amy Porterfield Jan 23, 2016 ▶ 5:23 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133

The other half of the tape: Amy Porterfield's own voice is left out of every number here. Other people bring the name up 34 times in 19 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 22Sue B. Zimmerman 4Chris Evans 4Stacey Tuschl 2Laura Roeder 1Casey Zeman 1

Every mention by year

tap a year for its mentions
00134258201620172018201920202021202220232024episodesmentions
048201620172018201920202021202220232024episodes it came up in
001.5438201620172018201920202021202220232024episodesmentions per episode
2024 1 mention in 1 episode
2022 1 mention in 1 episode
2021 2 mentions in 2 episodes 1 per episode
2019 1 mention in 1 episode
2017 6 mentions in 6 episodes 1 per episode
2016 23 mentions in 8 episodes 3 per episode

Appearances (1)

EpisodeDateSpeaking time
How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.co Jan 23, 2016 9m
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