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Amy Porterfield

Founder & CEO, Amy Porterfield LLC · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderhostauthorexecutive@AmyPorterfield ↗LinkedIn ↗amyporterfield.com ↗

Amy Porterfield is an online marketing strategist, author, and educator who founded Amy Porterfield LLC and created programs like Digital Course Academy. She previously served as director of content for Tony Robbins and hosted the podcast Online Marketing Made Easy.

8statements → 4claims → 1claims resolved → 4.12/5average certainty → 1.25/5average debate potential → ≈4.5/5argument clarity, estimated →

1 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 2 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Amy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Porterfield: Marie Forleo has sold the same course annually for 13 years.
“Once a year she sells this course. 2000 dollars now, it's 2500. But she's in the game, been in the game for 13 years with the same course.”
Amy Porterfield Mar 31, 2022 ▶ 14:47 Behind The Scenes Of $1,000,000/Year Online Courses

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Amy Porterfield on measured tape to publish a rate. This says nothing about how they speak.

Everything Amy Porterfield said on My First Million that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Porterfield: Coining proprietary frameworks establishes domain authority as an expert
“He teaches this strategy that you've got to coin your own content. Like you've got to name it. You've got to put a title to it. You've got to own it. So one of the things that I've always done when I've created content in my own business is, like, I've got the…”
Amy Porterfield Mar 31, 2022 ▶ 9:01 Behind The Scenes Of $1,000,000/Year Online Courses
Assertion Not checkable as stated
Porterfield: A student made $260,000 launching a caramel candy apple making course.
“And now in one digital course launch, she made 260,000 dollars selling how to create a caramel candy apples.”
Amy Porterfield Mar 31, 2022 ▶ 11:42 Behind The Scenes Of $1,000,000/Year Online Courses
Insight
Porterfield: Course creators should offer 50/50 affiliate revenue splits
“I think number one, I think, fifty-fifty is what people should be offering. I've seen a trend recently that it's gone down to like 30%, maybe 40%, forty-sixty. I'm old school, so I really do believe the fifty-fifty model is the way to go.”
Amy Porterfield Mar 31, 2022 ▶ 16:23 Behind The Scenes Of $1,000,000/Year Online Courses
Assertion Not checkable as stated
Porterfield: Tony Robbins demands a rigorous debrief immediately after every stage exit.
“When he gets off, he looks at who's ever in his proximity and he's like, all right, let's download. He downloads every single time he comes off stage. What worked, what didn't, what we can make better, what he liked, what he didn't like. He wants feedback from…”
Amy Porterfield Mar 31, 2022 ▶ 6:07 Behind The Scenes Of $1,000,000/Year Online Courses
Disclosure
Porterfield: I ran roughly 200 webinars to sell a $97 Facebook course.
“My very first successful course was called FB Influence. I did it with Lewis Howes, and together we created this course and launched it. It was 97 dollars, and I probably did 200 webinars to sell a 97 dollar course, and it was a huge success because we had ton…”
Amy Porterfield Mar 31, 2022 ▶ 13:44 Behind The Scenes Of $1,000,000/Year Online Courses
Assertion Supported
Porterfield: Marie Forleo has sold the same course annually for 13 years.
“Once a year she sells this course. 2000 dollars now, it's 2500. But she's in the game, been in the game for 13 years with the same course.”
Amy Porterfield Mar 31, 2022 ▶ 14:47 Behind The Scenes Of $1,000,000/Year Online Courses
Disclosure
Porterfield: Business Employs 20 Full-Time Virtual Staff on Four-Day Work Week
“We've got 20 full-time employees, and then some contractors on the side. Everyone's virtual. We do a four-day work week, and so we work Monday through Thursday”
Amy Porterfield Mar 31, 2022 ▶ 17:29 Behind The Scenes Of $1,000,000/Year Online Courses
Assertion Not checkable as stated
Porterfield: Online Marketing Made Easy has reached 35 million lifetime downloads
“We've had thirty five million downloads.”
Amy Porterfield Mar 31, 2022 ▶ 19:29 Behind The Scenes Of $1,000,000/Year Online Courses

Appearances (1)

EpisodeDateSpeaking time
Behind The Scenes Of $1,000,000/Year Online Courses Mar 31, 2022 14m
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