People, every show

Alex Faherty

Co-Founder and CEO, Faherty Brand. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveinvestorLinkedIn ↗fahertybrand.com ↗

Alex Faherty co-founded Faherty Brand in 2013 alongside his twin brother Mike, growing the family-run, sustainable lifestyle apparel company into an omnichannel business with over 80 retail stores and nationwide wholesale distribution. Prior to launching the apparel label, he spent a decade in finance working in investment banking and private equity.

What they said4 What others said4 Shows1

Everything Alex Faherty said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Disclosure

Faherty avoided venture capital and private equity to remain independent indefinitely

“And so I knew that sort of like going the venture capital private equity route was something we wouldn't do because of what we wanted to do with the brand, how we wanted to do this forever. We didn't really want to sell it.”

Alex Faherty Oct 13, 2025 ▶ 55:57 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

HOW I BUILT THIS Assertion Not checkable as stated

Faherty Brand's deposit for its first board short inventory was $150,000

“The first inventory, I remember when we did our first inventory buy of the board shorts that Mike developed. The initial deposit was like a 150,000 dollars.”

Alex Faherty Oct 13, 2025 ▶ 24:40 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

HOW I BUILT THIS Disclosure

Faherty Brand calculated it needed $1,000 in daily sales to survive

“We had in our mind that we needed to sell a thousand dollars a day.”

Alex Faherty Oct 13, 2025 ▶ 29:41 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

HOW I BUILT THIS Assertion Not checkable as stated

Faherty Brand's first retail store generated $250,000 to $300,000 annually

“And then the retail store was doing, you know, 250,000 dollars a year or 300,000 dollars a year. It's not, you know, a million, millions of dollars store.”

Alex Faherty Oct 13, 2025 ▶ 50:38 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

The other half of the tape: Alex Faherty's own voice is left out of every number here. 4 statements on the record name them. every mention, with the transcript →

Statements about Alex Faherty, by other people (4)

HOW I BUILT THIS Disclosure

Alex Faherty still secretly rearranges department store racks to feature his products

“You don't ask permission. You just do it. We still do it. But the, we still do it. Like I went to Bloomingdale's yesterday and I moved our stuff and like moved something out.”

Alex and Mike Faherty Oct 13, 2025 ▶ 46:47 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

HOW I BUILT THIS Assertion Not checkable as stated

Alex Faherty personally visited all 10 initial Nordstrom locations carrying Faherty

“Well, that first year when we shipped to Nordstrom, I visited every single one. It was 10 different Nordstroms across the country, and I did a version of what Sarah did.”

Alex and Mike Faherty Oct 13, 2025 ▶ 46:31 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

HOW I BUILT THIS Insight

Specialty boutiques move inventory faster because the owners are the salespeople

“Where we saw the initial success was in these sort of smaller specialty stores where, you know, think of this story. It's an owner who buys the product. He's the number one salesman. He knows all the customers. So he's got to sell what he buys. And so my job w…”

Alex and Mike Faherty Oct 13, 2025 ▶ 43:59 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

HOW I BUILT THIS Assertion Not checkable as stated

Faherty Brand's primary angel investor cold-emailed their customer service address

“He sent me an email to hello at Faradaybrand.com, like to our customer service email. And it said, hey Alex, I bought some shirts in Nantucket. They're great shirts. If you're ever looking for money, let's talk.”

Alex and Mike Faherty Oct 13, 2025 ▶ 53:35 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

One line per show, most statements first. The link opens Alex's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Co-Founder and CEO, Faherty Brand	1	4	—	full record on How I Built This →