Walnut
company on 4 shows · 13 statements across 3 episodes · said 24 times in 4 episodes since 2021
A Product Market Fit Show 22 
the Official SaaStr Podcast 1 
Top Founders 1 
How I Built This
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A Product Market Fit Show 22Top Founders 1the Official SaaStr Podcast 1
2024 23 mentions in 3 episodes 8 per episode
- How a Viral Ad drove Millions in Revenue and $55M In Funding w/ Walnut CEO Yoav Vilner · PMF Show
- How Shopify & DollarShaveClub got more views than the Super Bowl for under $10K · PMF Show
- Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth
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13 statements about Walnut, every show
Walnut's viral launch ad cost under $10,000 to produce
“They have this ad that they launched with that cost them under 10,000 dollars that went viral.”
Viral startup ads must highlight pain points over product solutions
“All of these ads, They actually don't really focus on the solution. They don't focus on why their product is so great. They focus on the pain point”
Vilner: Traditional B2B software demos regularly crash and alienate buyers
“You try to show a product when you work for a B to B company, everything breaks. There, there's always a problem to customize the experience, and the buyers end up getting, you know, they end up getting kind of screwed with a really, really generic sales exper…”
Vilner: Walnut succeeded with two simultaneous MVP value propositions
“And I know most of most of the online material would say you need to have one when you were at MVP, but we had two value props for the same MVP. One of them was it's not connected to your backend anymore. It's not going to crash, which happens a lot during dem…”
Walnut interviewed 60 to 70 sales leaders during discovery
“Let's say we interviewed like, 60 or 70 sales leaders, and that was one-on-one, you know, meetings that we got from our network and other people.”
Vilner: Walnut's launch expanded seed funding to $6-7M
“That helped the waitlist grow to 700 people, and that also helped us extend our seed round from 2.5 to, I think it was six or seven.”
Vilner: Walnut's low-budget video gained millions of organic LinkedIn views
“And we woke up to seeing like millions and millions of organic views on LinkedIn.”
Vilner: Early startups should underprice enterprise deals to land logos
“You never start with a 200 K ACV if you're a startup company. So you always find the right, if you find the right guy within the company, then obviously you can decide together what's, you know, what's kind of a, Financial agreement that he can move fast with,…”
Vilner: Competitors entering a new category drive inbound leads to the pioneer
“The upside of seeing a landscape that you created become clouded and competitive is the market education is on steroids, and the inbound leads that you get are also on steroids, so you get a lot of leads coming in. The more other vendors are helping to educate…”
Vilner: Walnut scaled from zero to $2M ARR primarily via inbound leads
“Between zero and two, I would say it was mostly inbound for sure.”
Vilner: Startups Can Break Down at Just 30 or 40 Employees
“You don't have to grow to a hundred people for things not to work. You can grow to 40 people or 30 people and get it wrong.”
Vilner: CEOs Shouldn't Expect Employees to Fix Daily Fires
“You shouldn't expect your employees to help you fix the daily fires because you know, and for good reason, because what they have in mind is kind of their you know, their path, their progression within the company, and if it's good for their career, and if it'…”
Carmichael: 1990s Philadelphia had over a million residents but zero cafes
“So the two main beautiful, you know, roads in the city right now is Walnut and Chestnut. They were pretty much closed down. There were no cafes in the city. You know, it's a city of a million, some people, and there wasn't one cup of coffee.”