Vilner: Walnut succeeded with two simultaneous MVP value propositions
Yoav Vilner · How a Viral Ad drove Millions in Revenue and $55M In Funding w/ Walnut CEO Yoav Vilner · PMF Show · Mar 8, 2024 · at 6:04
Yoav Vilner, CEO and co-founder of Walnut, discusses product positioning and pushing back against common startup advice regarding minimum viable products.
0:00 / 0:24exact quote · 24.2s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“And I know most of most of the online material would say you need to have one when you were at MVP, but we had two value props for the same MVP. One of them was it's not connected to your backend anymore. It's not going to crash, which happens a lot during demos. But the second thing is you can drag and drop your way into something customizable that contains your client's data.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Yoav Vilner
Vilner: Launch loudly only if you can withstand 20 copycats
“The only tip that I can give founders is they have to decide if they're building something where market education will help them, and they don't mind having 15 or 20 you know, follow-up teams that will be inspired by their idea, that's fine. You can go crazy. …”
Vilner: Early startups should underprice enterprise deals to land logos
“You never start with a 200 K ACV if you're a startup company. So you always find the right, if you find the right guy within the company, then obviously you can decide together what's, you know, what's kind of a, Financial agreement that he can move fast with,…”
Vilner: CEOs Shouldn't Expect Employees to Fix Daily Fires
“You shouldn't expect your employees to help you fix the daily fires because you know, and for good reason, because what they have in mind is kind of their you know, their path, their progression within the company, and if it's good for their career, and if it'…”
Vilner: Traditional B2B software demos regularly crash and alienate buyers
“You try to show a product when you work for a B to B company, everything breaks. There, there's always a problem to customize the experience, and the buyers end up getting, you know, they end up getting kind of screwed with a really, really generic sales exper…”
Vilner: Competitors entering a new category drive inbound leads to the pioneer
“The upside of seeing a landscape that you created become clouded and competitive is the market education is on steroids, and the inbound leads that you get are also on steroids, so you get a lot of leads coming in. The more other vendors are helping to educate…”