Vilner: Competitors entering a new category drive inbound leads to the pioneer
Yoav Vilner · How a Viral Ad drove Millions in Revenue and $55M In Funding w/ Walnut CEO Yoav Vilner · PMF Show · Mar 8, 2024 · at 25:43
Yoav Vilner is the CEO and co-founder of Walnut, an interactive sales demo platform. He is discussing the dynamics of category creation and competition in B2B sales software.
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“The upside of seeing a landscape that you created become clouded and competitive is the market education is on steroids, and the inbound leads that you get are also on steroids, so you get a lot of leads coming in. The more other vendors are helping to educate the market, the more leads you get coming in from the top companies, because, you know, they see one of the vendors do something nice, and then they say, oh, interactive demos, that sounds cool. They research and they see who was like the pioneer of the market, and then they reach out.”
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