Trade Shows

“Trade shows are fading, you know, we have wholesale websites and all of that. I wouldn't spend the money and time and effort into trade shows”

“Top of funnel discovery is not for trade shows. It should be mid funnel.”

“Our whole strategy was definitely going to trade shows. And it's where people congregate. It's where people after the trade shows have drinks at the bar if they drink or dinners. There's conferences around there. There's thought leaders in the space that usual…”

“One type of business that I've brought up consistently is trade shows. And the reason why is I've noticed a trend where a trade show business can last many, many, many decades. Sometimes there's many examples of them lasting a hundred plus years. And these bus…”

“They made a product for a brand, and then this brand goes into a trade show, and these trade show, the customers, and there's agents bringing in these customers, or agents selling it to, you know, independent stores again, and if you then add it all up, becaus…”

“The trade show solved like a really fundamental problem for retailers, which is when they are placing an order for a product, they need to know that it's going to sell. If it doesn't sell, they could go out of business. And so there's all this anxiety that's w…”

“It's probably 15 15,000 to 20,000 a month 20,000 per trade show, and well, we usually get at least one deal out of a trade show”

“The contrary is trade shows, so let's look at them. They spend 5000 dollars on average, so the deal is bigger. NPS is better, so which means they like the product better, and they're gonna tell their friends about it. And we have negative churn, which means, l…”

“So just to give you an idea, we go to about 50 trade shows every year. Across the world.”

“So we're talking, you know, we're talking about, you know, every trade show will, you know, could be something between, you know, like six to 10,000 dollars. So it will be approaching that figure.”