Luxury retail markups and middlemen inflated suit prices by four times
Fokke de Jong · Suitsupply: Fokke de Jong · May 1, 2023 · at 10:21
Suitsupply founder Fokke de Jong describes discovering the multi-tiered markup chain in traditional menswear when bypassing intermediaries to source suits directly from Italian factories.
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“They made a product for a brand, and then this brand goes into a trade show, and these trade show, the customers, and there's agents bringing in these customers, or agents selling it to, you know, independent stores again, and if you then add it all up, because I sort of knew how much this suit cost, right, and how much I could sell it for, which was A fourth of the price, it was at a luxury store. It was the same product.”
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