Fokke de Jong

13 statements across 1 episodes · 1 bullish · 3 bearish · 1 people on the record · first statement May 1, 2023 by Fokke de Jong · across every show →

On the record as a speaker too: Fokke de Jong's record, appearances and statements → this page counts the times other people say the name.

Everything said about Fokke de Jong, oldest first

May 1, 2023
Disclosure
Suitsupply secured its first Soho lease for $250,000 with a six-month break
“And this landlord was very happy to give me a year lease with a six-month break, and if I couldn't make it after six months, I could happily walk away. 250,000 dollars.”
Fokke de Jong May 1, 2023 ▶ 50:04 Suitsupply: Fokke de Jong
May 1, 2023
Disclosure
Suitsupply trains its retail style experts to become Instagram influencers
“You can become a style expert in, in, in training other people, but you can also become what we call a key opinion leader, where we train you in how to represent the brand on social media or on outside of the store, where you basically become sort of a I would…”
Fokke de Jong May 1, 2023 ▶ 59:41 Suitsupply: Fokke de Jong
May 1, 2023 negative
Assertion Not checkable as stated
Luxury retail markups and middlemen inflated suit prices by four times
“They made a product for a brand, and then this brand goes into a trade show, and these trade show, the customers, and there's agents bringing in these customers, or agents selling it to, you know, independent stores again, and if you then add it all up, becaus…”
Fokke de Jong May 1, 2023 ▶ 10:21 Suitsupply: Fokke de Jong
May 1, 2023
Disclosure
De Jong personally visits 80 percent of Suitsupply stores every six months
“I go to my stores. Every six months. I'm not saying all the stores, but probably 80% of them. And, of course, we celebrate everybody's success, but everybody has to name two things that we can do better.”
Fokke de Jong May 1, 2023 ▶ 1:04:06 Suitsupply: Fokke de Jong
May 1, 2023
Assertion Not checkable as stated
Logistics and customs nightmares in China nearly bankrupted Suitsupply early on
“So everything was, you know, the quality was great, the craftsmanship was great, but everything else around it was a nightmare. I almost tanked the business with it.”
Fokke de Jong May 1, 2023 ▶ 41:42 Suitsupply: Fokke de Jong
May 1, 2023
Disclosure
Suitsupply requires new retail hires to complete nine weeks of structured training
“We have a relentless high-end training program where we bring everybody to our one-week onboarding program. When you finish that, you're brought into a store, and you're paired with what we call a style expert, and you're getting, for two months, more and more…”
Fokke de Jong May 1, 2023 ▶ 56:46 Suitsupply: Fokke de Jong
May 1, 2023 neutral
Disclosure
Suitsupply raised cheap debt to sit on $50 million in liquid cash
“When those rates were so low, and money was abundant, you could, you know, suddenly from a constantly cash-strapped business, we raised a lot of debt, and suddenly we had a lot of cash. You know, I've never had, like, you know, let's say just a fifty million s…”
Fokke de Jong May 1, 2023 ▶ 1:06:48 Suitsupply: Fokke de Jong
May 1, 2023
Assertion Supported
Ground-floor retail rents in Soho were $2 million annually around 2010
“That was sort of the ballpark, 1.52 million a year.”
Fokke de Jong May 1, 2023 ▶ 49:19 Suitsupply: Fokke de Jong
May 1, 2023
Assertion Not checkable as stated
De Jong sold early suits inside Dutch National Bank and Heineken
“No, we went all the way up to, you know, even I remember having events in the Dutch National Bank. And the Heineken.”
Fokke de Jong May 1, 2023 ▶ 6:40 Suitsupply: Fokke de Jong
May 1, 2023 negative
Insight
Simultaneously expanding US stores and launching womenswear damaged Suitsupply's growth momentum
“We did a year when we opened I think, We have 10 or 12 stores in the U.S. When we only had 10 or 12, then, you know, at the same point, we started, you know, figuring out and opening a women's line, and it was few women's stores, and we did too much. And inste…”
Fokke de Jong May 1, 2023 ▶ 1:07:25 Suitsupply: Fokke de Jong
May 1, 2023 negative
Insight
De Jong estimates 60 percent of corporate effort goes to internal politics
“50, 60% of the effort in an organization like that goes to the political process, right? Positioning yourself well and all that kind of stuff. It's not just doing stuff, right?”
Fokke de Jong May 1, 2023 ▶ 13:20 Suitsupply: Fokke de Jong
May 1, 2023 positive
Opinion
De Jong claims Suitsupply's Chinese factory surpassed Italian factories in quality
“This was, you know, something I'm like, I've never seen some, so much quality and so much detail before. It was probably one of the best factories I've ever seen. Better than ever, anything I've seen in Italy.”
Fokke de Jong May 1, 2023 ▶ 39:43 Suitsupply: Fokke de Jong
May 1, 2023
Assertion Not checkable as stated
De Jong forged municipal zoning blueprints to save first Suitsupply store
“And so then I thought, ok, I took a pen, I practiced as long as I could, To, you know, have almost the same handwriting as the unit where it was store written in, and I just penciled store in my unit. And then I went back to the municipality and said, but guys…”
Fokke de Jong May 1, 2023 ▶ 23:45 Suitsupply: Fokke de Jong
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