Suitsupply trains its retail style experts to become Instagram influencers
Fokke de Jong · Suitsupply: Fokke de Jong · May 1, 2023 · at 59:41
Suitsupply founder Fokke de Jong describes non-traditional retail career paths designed to improve employee retention.
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“You can become a style expert in, in, in training other people, but you can also become what we call a key opinion leader, where we train you in how to represent the brand on social media or on outside of the store, where you basically become sort of a I would say a mini influencer, but with a very big difference that you're able to book an appointment with you on the spot on your Instagram.”
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