Suitsupply hired actors to pose as customers for its initial London store
Fokke de Jong · Suitsupply: Fokke de Jong · May 1, 2023 · at 35:30
Suitsupply founder Fokke de Jong explains how he generated early foot traffic and dynamic energy after a PR stunt for their London store opening fell flat.
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“So then I started hiring actors to be in the store, to sort of browse around, and sort of, we had some dynamic happening”
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