Toby

person on 9 shows · 22 statements across 18 episodes · said 3 times in 3 episodes since 2019

Startup Acquisition Stories 1 the a16z Podcast 1 20VC 1 Founder's Journal the Knowledge Project Lenny's Podcast the Startup Ideas Podcast A Product Market Fit Show TBPN

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20VC 1Startup Acquisition Stories 1the a16z Podcast 1

every mention on every show, scene by scene, with the transcript →

22 statements about Toby, every show

STARTUP IDEAS Disclosure
Miller employs AI watchdog Toby to monitor her agent workforce for friction
“Toby is Simon's assistant, whose only job is watching the AI workforce work, take down notes, what still has friction and who needs access to what.”
Ali K. Miller Aug 12, 2026 ▶ 18:19 My top secrets to running an AI Agent Workforce
TBPN Assertion Contradicted
Hays: Tobi Lütke Called Canadian Nationalized AI Proposal 'Deranged Drivel'
“It's interesting, a Canadian publication, The Globe and Mail, came out yesterday and says, Canada needs nationalized public AI, and Toby, the greatest Canadian entrepreneur in history, says, deranged drivel, in response.”
Jordi Hays Mar 2, 2026 ▶ 37:33 FULL BREAKDOWN: Trump BANS Anthropic
a16z Opinion
George: Shopify CEO Tobi Lütke led public markets in AI operational transformation
“I'd say the coolest one that I've seen is in the public markets that anyone can go read about is probably Shopify where they, you know, Toby's awesome. Like he's a CEO that's close. He's in a bunch of our groups and stuff. And he does a great job, and he, you …”
David George Feb 9, 2026 ▶ 14:32 AI Markets: Deep Dive with a16z's David George
20VC Assertion Supported
Tobi Lütke reviews every Shopify project on a two-month cadence
“Shopify has a product review cadence that's very special and different in that Toby reviews actually all of the projects every month, or so every month he reviews half of them, and then the next month he reviews the other half, such that on a two-month rolling…”
Carl Rivera Nov 14, 2025 ▶ 48:22 20Product: How AI Changes Product Design | Does the Design Phase Become Irrelevant in a World of Vibe Coding | The Five Pillars of Truly Great Product Design with Carl Rivera, Chief Design Officer at Shopify
Shopify's Tobi Lütke made it safe for Canadians to voice political opinions
“I don't know if he realizes it, but he probably single-handedly changed The number of people speaking out in Canada on the election, because he started having an opinion, having a voice, and that, that sort of made it safe for other people to have an opinion, …”
Shane Parrish Sep 16, 2025 ▶ 18:51 How To Build A Cult | Lulu Cheng Meservey
Founders stay sharp by actively engaging with hostile and skeptical environments
“And that's the same for CEOs like Palmer or like Toby where they don't surround themselves with yes men. They put themselves into situations that might be mixed, hostile, skeptical. They welcome the skepticism. They engage. And as a result, they are increasing…”
Lulu Cheng Meservey Sep 16, 2025 ▶ 51:46 How To Build A Cult | Lulu Cheng Meservey
20VC Prediction Not checkable as stated
Stebbings: Young workers face severe AI-driven workforce reductions
“I'm really concerned that there's this generation of 23 to thirty-year-olds who don't have a passion for the craft, who aren't experts in the craft, who are about to get hit by, I think it's this completely naive utopian view of like, oh, we're just gonna give…”
Harry Stebbings Aug 25, 2025 ▶ 20:11 BVP Partner, Byron Deeter: The Future of Venture - Why Chanel vs Walmart is BS · 20VC with Harry Stebbings
Petersen: We could have become Shopify with our early e-commerce software
“Like if we'd have been smart, like Toby was, we had to sell subscriptions to our little platform and maybe could have been Shopify, but instead we just like bought motorcycles and sold them on eBay motors and Actually through live car auctions, our own website…”
Ryan Petersen Aug 5, 2025 ▶ 5:24 Ryan Petersen: Building Flexport
Finkelstein calls Tobi Lütke the greatest product person he has met
“He is the greatest product person I've ever met in my life. He's this incredible tech visionary, especially when it comes to commerce.”
Harley Finkelstein Jul 8, 2025 ▶ 18:00 Harley Finkelstein: You Must Requalify for Your Role, Every Year
Finkelstein: Every Shopify employee should be able to keynote on doing their job differently
“Every person that works at Shopify should be able to go to their Industry conference, whatever their category, whatever area they're in business, and they should give the keynote about how they're doing their job, completely different than everybody in the cro…”
Harley Finkelstein Jul 8, 2025 ▶ 29:44 Harley Finkelstein: You Must Requalify for Your Role, Every Year
Shopify CEO Tobi Lütke reviews every project in-person every six weeks
“And now we do six week reviews. So teams have this notion of like every six weeks actually coming together and walking through the roadmap, the resourcing and what they're working on with their immediate leadership, but then also with Toby. And so what's cool …”
Farhan Thawar Dec 19, 2024 ▶ 30:04 How Shopify builds a high-intensity culture | Farhan Thawar (VP and Head of Eng)
LENNY'S PODCAST Assertion Not checkable as stated
Shopify CEO Tobi Lütke starts every new employee at fifty percent trust
“I've seen people use it as a, like, I'm pretty sure Toby says he starts everyone at 50% and then he gets to know you.”
Farhan Thawar Dec 19, 2024 ▶ 1:00:07 How Shopify builds a high-intensity culture | Farhan Thawar (VP and Head of Eng)
Shopify R&D Leads Review Every Project With Tobi Lütke Every Six Weeks
“Every six weeks, we, all the kind of R and D group leads, we get together and we sit with Toby and each other and review every single project across the company every six weeks. Every single R and D, pull up the dashboard and look at it.”
Archie Abrams Nov 7, 2024 ▶ 44:40 Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, and prioritizes intuition
Technical Architecture Determines Tech Strategy More Than Target Users
“The how the technical architecture determines strategy in a technology company even more than the kind of what and who we're building for. If you build the right kind of technical how and set yourself up to have a platform that can be adaptable, flexible, that…”
Archie Abrams Nov 7, 2024 ▶ 45:15 Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, and prioritizes intuition
20VC Opinion
Lemkin: Shopify's Tobi Lütke is the ideal board member over founder-friendly VCs
“I think I'd pick Toby from Shopify. Cause I think he'd frigging kick my ass. We have too many founder friendly Yahoo. Great job. Harry's on boards. I I'm just so sick of it. Toby just seems like he just doesn't suffer fools. And maybe you don't want to work. M…”
Jason Lemkin Jun 3, 2024 ▶ 1:16:55 Jason Lemkin: PluralSight S*** the Bed & The Next IPO Candidates | E1160 · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Lemieux: Tobi Lütke is actively cutting process overhead at Shopify
“If you look at, I believe Toby at Shopify is implementing this exact same thing. I think we're doing it in parallel universes and we will have beer every summer and compare notes. But I just trying to believe that some of the shift at Toby and Harley have been…”
Jean-Michel Lemieux Mar 20, 2024 ▶ 21:09 Jean-Michel Lemieux: Three Product Decisions Every Team Needs to Make | E1129 · 20VC with Harry Stebbings
PRODUCT MARKET FIT Assertion Supported
Shopify bet its entire bank balance on a $100K 2010 contest
“This was all of the money that Shopify had in their bank balance and Toby goes for it.”
Pablo Srugo Mar 8, 2024 ▶ 4:25 How Shopify & DollarShaveClub got more views than the Super Bowl for under $10K · PMF Show
PRODUCT MARKET FIT Assertion Supported
Srugo: Tobi Lütke played a major role in early Ruby on Rails
“And he actually gets very, very deep as far as like the founding of Ruby on rails and the early development. He played a really big role in that.”
Pablo Srugo Mar 8, 2024 ▶ 9:27 How Shopify Found Product Market Fit w/ Aydin Senkut (Managing Partner at Felicis & Series A Inve... · PMF Show
20VC Insight
Biswas: VCs Should Not Filter Out First-Time Founders
“There are a lot of first time founders who are phenomenal. Like I think, you know, you think about Jensen from Nvidia, he's been, I think that's his first startup. It's turned out quite good, right? So that's the sort of thing where you'd also don't want to so…”
Sanjit Biswas Dec 8, 2023 ▶ 47:54 Sanjit Biswas: Samsara's $18BN Market Cap & $1BN in ARR in 8 Years | E1092 · 20VC with Harry Stebbings
20VC Assertion Supported
Grimshaw: Tobi Lütke divested a Shopify acquisition within 18 months
“For Toby at Shopify to make an acquisition and then divest it With, I don't, I think within a year, maybe it was a year and a half, like not very long for an organization to say, to make a big move and say, nope, we made the wrong decision that fast and not ge…”
Miles Grimshaw Sep 18, 2023 ▶ 1:36:44 Miles Grimshaw: The 5 Pillars of Venture Capital & Why Co-Pilot is an Incumbent Strategy | E1061 · 20VC with Harry Stebbings
Morning Brew Daily's brutal 4:12 AM morning production schedule revealed
“Here is just a quick summary of what has to happen to put the show out every day. And this was sent to me directly from Toby, one of our co-hosts. For 12 a.m., alarm goes off. For 30 a.m., in Uber. For 45, in office. Five 15 to five 30, the rest of the product…”
Alex Lieberman Jun 12, 2023 ▶ 7:30 10 VALUABLE Lessons from a Successful Show
20VC Opinion
Finkelstein: Tobi Lütke is the greatest product mind on Earth
“I mean, Toby, I think is probably the greatest product mind on the planet.”
Harley Finkelstein Mar 11, 2022 ▶ 30:40 Shopify President, Harley Finkelstein on What is Being a Good Husband | Full Interview · 20VC with Harry Stebbings

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