Social Proof
topic on 5 shows · 8 statements across 6 episodes · said 3 times in 1 episodes since 2016
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Top Founders 3
2016 3 mentions in 1 episode
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8 statements about Social Proof, every show
McCall: Lighthouse strategy transitions from building social proof to references
“If you start with a lighthouse strategy, you've built the social proof, you've gotten these big names, then what you want to do is you want to run the category underneath it, right? If I've gotten the top five financial companies in the world, I want to run do…”
Parrish: Open outcry auctions exploit social proof and deprival bias to drive overbidding
“Open outcry auctions are designed to trigger this too. You bid, and then someone outbids you. You almost had it. Just one more bid. The cycle keeps going. Social proof convinces you the last price was reasonable, and deprival super reaction makes you desperate…”
Parrish: Social proof is most powerful under simultaneous confusion and stress
“Social proof triggers most powerfully when you're puzzled or stressed, when you're both At the same time, that's when you're most vulnerable.”
Senra: Social proof drives sales and accelerates winner-take-all scale flywheels
“Social proof leads to more sales, which leads to better distribution, which accelerates the winner take all or winner take most flywheel, which leads to ever greater specialization, which leads to more scale.”
Lemkin: Pre-seed valuation inflation only applies to founders with social proof
“I think the media confuses the privileged pre-seed with the less privileged. I don't think we've seen the same levels of inflation for folks that have no social proof.”
Cialdini: Uncertainty drives people to copy peers rather than look inward
“When we're uncertain, we don't look inside ourselves for the answer. All we see is the lack of confidence. So we look outside, and one place we look is to what the people around us, like us, have been doing, or are currently doing in a particular situation.”
Cialdini: Trending Social Proof Persuades More Than Static Market Share
“There's a new research that shows that there's a particularly powerful form of social proof that isn't just a large number of people have done this, but there's a trend to that number. It used to be that last year, we had 30% market share. Six months ago, it w…”
Balaji: Non-technical evaluators rely on social proof as a crutch
“There's a very strong distinction between people who can evaluate code or mathematics by actually looking at the symbols and evaluating it versus people who can only evaluate things by personalities and social proof, right? And if you have the former, you don'…”