social proof
4 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Oct 19, 2021 by Robert Cialdini · across every show →
Everything said about social proof, oldest first
Oct 19, 2021
Cialdini: Uncertainty drives people to copy peers rather than look inward
“When we're uncertain, we don't look inside ourselves for the answer. All we see is the lack of confidence. So we look outside, and one place we look is to what the people around us, like us, have been doing, or are currently doing in a particular situation.”
Oct 19, 2021
Cialdini: Trending Social Proof Persuades More Than Static Market Share
“There's a new research that shows that there's a particularly powerful form of social proof that isn't just a large number of people have done this, but there's a trend to that number. It used to be that last year, we had 30% market share. Six months ago, it w…”
Nov 18, 2025
Parrish: Open outcry auctions exploit social proof and deprival bias to drive overbidding
“Open outcry auctions are designed to trigger this too. You bid, and then someone outbids you. You almost had it. Just one more bid. The cycle keeps going. Social proof convinces you the last price was reasonable, and deprival super reaction makes you desperate…”