Snickers, every mention
66 scenes across 12 shows · ← back to Snickers
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Acquired 38
Lenny's Podcast 13
How I Built This 10
All-In 6
BigDeal 5
Top Founders 4
Big Technology 3
20VC 24 more shows
every year every show Acquired 38 Lenny's Podcast 13 How I Built This 10 All-In 6 BigDeal 5 Top Founders 4 Big Technology 3 20VC 2 
Innovators & Investors 1 
Latent Space 1 
the Official SaaStr Podcast 1 
Capital Allocators 1
Verbatim, from the transcripts: passages where Snickers comes up on Acquired, Lenny's Podcast, How I Built This, All-In, BigDeal
SpaceX’s IPO Triumph, Anthropic’s Fable Fumble, OpenAI’s Price War
- ▶ 17:57 Alex Kantrowitz Like I think we'll have to have like a Snickers in the middle or something like that.
S2EP9: Building for a Billion - India’s Future with Revolut ft. Paroma Chatterjee
- ▶ 47:20 Paroma Chatterjee Keep it or snickers it.
#1 Followed Neuroscientist: Break Your Negative Thinking
- ▶ 13:20 Codie Sanchez We now just send each other a Snickers meme. 3 times in the scene
AI Expert: What Scares Me Most (Here's What I Found): Brendan McCord
- ▶ 1:22:09 Brendan McCord I feel bad for myself, you know? 2 times in the scene
JD Vance's AI Speech, Techno-Optimists vs Doomers, Tariffs, AI Court Cases with Naval Ravikant
- ▶ 16:35 Naval Ravikant So his kids can eat all the ice cream they want and all the Snickers bars they want.
Boom Times For ChatGPT, OpenAI’s Deep Research, AI Super Bowl
- ▶ 58:20 Alex Kantrowitz And it'll be, like, a Snickers commercial.
Mars Inc. - The Chocolate Story (Audio) · Acquired
- ▶ 2:56 Ben Gilbert You may know that they own the world's most popular candy, Snickers, in addition to M&M's.
- ▶ 9:21 David Rosenthal This is the company, you know, Mars, Snickers, M&M's, Milky Way, it's all to come here.
- ▶ 22:55 Ben Gilbert The fact that I'm looking down here at all these bags of M&Ms and the Snickers bar, we sort of just assume, oh, this is an industrial thing that just sort of comes off the line.
- ▶ 41:13 Ben Gilbert Interestingly, all chocolate before was measured by weight, and once somebody kind of rolls their first candy bar off the line, you know, what we now know today, the Snickers bar, the Milky Way, all these things,
- ▶ 1:02:22 David Rosenthal The Snickers bar named after the horse in Tennessee.
- ▶ 1:02:33 Ben Gilbert I just needed to grab a Snickers.
- ▶ 1:02:49 Ben Gilbert I might not even be able to finish a whole Snickers bar just because it's so sugary, but
- ▶ 1:02:55 David Rosenthal I mean, we're talking about two totally different products here of, like, high-end chocolate versus mass-market chocolate, but no, like, Snickers are so good.
- ▶ 1:03:06 David Rosenthal Well, so there's another potential story of the origins of Snickers that we heard some wind of rumors in the sort of forest legend canon here.
- ▶ 1:03:30 Ben Gilbert Because by the way, a Snickers is a Milky Way with peanuts.
- ▶ 1:03:54 David Rosenthal So the other story is that that was the inspiration for Snickers was putting what the Roman army fed their legionnaires into a candy bar.
- ▶ 1:04:09 Ben Gilbert There's a whole industry around Clif bars and things like that being marketed as energy bars and Snickers being marketed as candy, but really what's the difference?
- ▶ 1:04:36 Ben Gilbert Why would this come after a Snickers?
- ▶ 1:05:11 David Rosenthal So, if you're paying attention here and thinking, like, wait a minute, they built this factory in, 1928, 1929, sales are skyrocketing, Frank is living large, 1930, they introduced Snickers, 1932, they introduced Three Musketeers.
- ▶ 1:07:02 Ben Gilbert The Milky Way, the Three Musketeers, and the Snickers are all just adding one ingredient to the same thing.
- ▶ 1:07:49 David Rosenthal As evidenced by the fact that, you know, here we are today eating the most popular candies in the world that Mars makes, and it's still Snickers, Milky Way, Three Musketeers, M&Ms, which we will get into.
- ▶ 1:22:10 David Rosenthal I was like, it's not Snickers.
- ▶ 1:22:16 David Rosenthal And, um, Snickers originally was Marathon, I believe, in the UK?
- ▶ 1:22:22 Ben Gilbert But now, globally, Snickers is Snickers.
- ▶ 1:24:48 David Rosenthal I pray for Snickers.
- ▶ 1:24:56 David Rosenthal If he was religious at all, he was religious about Milky Way and Snickers and M&Ms.
- ▶ 2:17:56 David Rosenthal Bigger than Snickers, bigger than Milky Way, bigger than the Hershey's bar.
- ▶ 2:31:33 Ben Gilbert These count lines are moving at, they used to make a Snickers bar in a day, and now they can do it in under an hour.
- ▶ 2:41:33 David Rosenthal Ben, I see you're looking at a Snickers there.
- ▶ 2:41:34 David Rosenthal How much is a Snickers today?
- ▶ 2:41:55 David Rosenthal Snickers.
- ▶ 2:42:00 Ben Gilbert Consumers care about, I mean, truly, that is why Snickers is the satisfied slogan.
- ▶ 2:45:04 David Rosenthal And as a result, in 1973, the combined Mars, which is all of the legacy Mars Inc. products, Snickers, Milky Way, Three Musketeers, et cetera, plus M&M's, passes all of Hershey to become the number one candy company in America.
- ▶ 2:55:58 David Rosenthal Snickers is Snickers everywhere, and we can market globally.
- ▶ 2:58:43 Ben Gilbert If you have cocoa beans backed up to one side of your factory and then Snickers bar is coming out the other, it's a good business.
- ▶ 3:19:21 Ben Gilbert It might be technically true in that they don't take margin because of their, but they have to deploy their brand power in another way, in the same way that Mars, I don't think, charges more for a Snickers than a different candy bar.
- ▶ 3:19:42 Ben Gilbert Consumers pick Snickers over unbranded, random, unsafe, untrusted candy bar.
- ▶ 3:25:29 Ben Gilbert Marketing can create durable brands, and the reason why all these Snickers and Milky Way and M&Ms are victorious is because they're just better products.
- ▶ 3:26:54 Ben Gilbert The Rolling Stones they've associated with for Snickers.
- ▶ 3:27:01 Ben Gilbert I mean, I'm looking at my Snickers bar right now.
- ▶ 3:27:03 Ben Gilbert The only other logo on it that is not Snickers is the NFL.
- ▶ 3:31:13 Ben Gilbert In fact, I feel pretty crappy after eating all these M&Ms and Snickers.
- ▶ 3:31:48 David Rosenthal All that said, no matter what happens, I don't think M&Ms and Snickers, they're not going anywhere.
Building the Silicon Brain - Drew Houston of Dropbox
- ▶ 5:49 Drew Houston oh man, you're gonna have, you know, you're gonna be able to order food, you get, like, a Snickers delivered to your house, you're gonna be able to watch any movie ever created, and they were right, but they were like, you know, it took,…
How Ozempic Changes Our Bodies, Minds, and Economy — With Johann Hari
- ▶ 6:00 Johann Hari He bought some Snickers bars.
$100m in revenue selling software to 27,000 AirBNB hosts?
- ▶ 15:27 Nathan Latka Like I buy this, I buy the Snickers bar in the lobby. 4 times in the scene
The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
- ▶ 5:52 Bob Moesta A simple example is think of Snickers and Milky Way, right? 5 times in the scene
- ▶ 7:35 Lenny Rachitsky Like in this case, I guess of Snickers or Milky Way, how often is it just like they see this problem and actually apply this approach with even accidentally?
- ▶ 33:39 Bob Moesta So if I look at the customer through the Snickers bar, then I think of Milky Way as a competitor.
- ▶ 46:37 Bob Moesta Like the irrational component is like, why in the world do people eat Snickers when they're hungry? 6 times in the scene
Chomps: Pete Maldonado and Rashid Ali
Liquid Death CEO Mike Cessario: How I Turned Canned Water to a $700M Company | E968 · 20VC with Harry Stebbings
- ▶ 4:05 Mike Cessario It's alcohol, soda, candy, fast food, you know, Bud Light, Cheetos, Snickers, Skittles, like all the junk food does all the fun marketing.
Happy Family Organics: Shazi Visram (2020)
- ▶ 32:53 Shazi Visram Um, you know, I knew she was, like, making a margin selling Snickers bars to give me that money.
E84: Markets update, crypto collapse, Russia/Ukraine endgame, state of the podcast
- ▶ 1:40:29 Chamath Palihapitiya Cal came to negotiate the Treaty of Westphalia, and he left with half a Snickers bar.
E10: Twitter & Facebook botch censorship (again), the publisher vs. distributor debate & more
- ▶ 0:18 Jason Calacanis We're not dropping any Snickers bars today.
E8: TikTok + Oracle, how privacy loss will impact society, economy & COVID outlooks for 2021
- ▶ 4:49 Jason Calacanis And so, basically a Snickers bar floats out of the, and there's a Snickers bar in the pool. 3 times in the scene
Flexport: How to Build a Truly Global Business From Day One with CEO Ryan Petersen
- ▶ 20:24 Ryan Petersen Two minute delivery, you just push a button and boom, like Snickers bar right at your seat.
Happy Family Organics: Shazi Visram
- ▶ 32:59 Shazi Visram Um, you know, I knew she was, like, making a margin selling Snickers bars to give me that money.
LÄRABAR: Lara Merriken (2018)
Live Episode! Peloton: John Foley
- ▶ 3:44 John Foley When I was 19 years old, I got a co-op job in Waco, Texas, um, at a manufacturing plant making, uh, with Skittles, Starburst, Snickers, and Twix.
Stephen McKeon – Professor of Crypto Security Tokens (Capital Allocators, EP.69)
- ▶ 44:23 Stephen McKeon I said, Calvin, like my 50 dollars, I want to turn this in and buy Snicker bars or whatever.
LÄRABAR: Lara Merriken
20VC: Lightspeed's Alex Taussig on VC Risk Mentality, The Current State of Retail & The Mechanics of Cash Flow
- ▶ 10:39 Alex Taussig So think convenience store, like it's really hard to buy a single Snickers bar online.
Kate Spade: Kate & Andy Spade (2017)
- ▶ 3:06 Kate Spade That or getting hairstylists, Snickers, I'm telling you, whatever.
Kate Spade: Kate & Andy Spade
- ▶ 3:06 Kate Spade That or getting hairstylists snickers, I'm telling you, whatever.