Radio Advertising
topic on 3 shows · 3 statements across 3 episodes
Acquired 
Top Founders 
the a16z Podcast
3 statements about Radio Advertising, every show
Gilbert: Trader Joe's required store density to amortize citywide radio ads
“And in order to justify all the radio ad spend, they needed a density of stores in a certain area. And so when they were going to launch a new city, they would have to make sure they had sufficient number of stores to amortize buying radio ads for all the diff…”
Hauser: Radio advertising drives customer orders for weeks after campaigns end
“The most important thing to understand is the way radio advertising works and why it's successful is because of the long tail. So when you run ads, when you stop running ads, For three to six weeks after you stop running ads, you still get orders in the DMAs t…”