radio advertising
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Oct 15, 2022 by David Hauser · across every show →
Everything said about radio advertising, oldest first
Oct 15, 2022 positive
Hauser: Radio advertising drives customer orders for weeks after campaigns end
“The most important thing to understand is the way radio advertising works and why it's successful is because of the long tail. So when you run ads, when you stop running ads, For three to six weeks after you stop running ads, you still get orders in the DMAs t…”