radio advertising
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 27, 2025 by Ben Gilbert · across every show →
Everything said about radio advertising, oldest first
Oct 27, 2025 neutral
Gilbert: Trader Joe's required store density to amortize citywide radio ads
“And in order to justify all the radio ad spend, they needed a density of stores in a certain area. And so when they were going to launch a new city, they would have to make sure they had sufficient number of stores to amortize buying radio ads for all the diff…”