Private Label

topic on 5 shows · 6 statements across 6 episodes

Another Podcast Capital Allocators Catalyst How I Built This 20VC

6 statements about Private Label, every show

Visram: Retailers use private label for proven products, not category creation
“Anybody who has a private label brand or any retailer they're typically, you know, private label is typically A mass manufactured version of something they know that already sells well.”
Shazi Visram Jun 18, 2026 ▶ 23:28 Advice Line with Shazi Visram of Happy Family Organics
HOW I BUILT THIS Assertion Not checkable as stated
Green: Thrive Market private label rapidly reached 15% of sales
“So one of the first things we did there, what, and like maybe one of the only good decisions we made at that stage of the business was to start working on private label. And so that rapidly grew to, you know, 15% of our sales.”
Nick Green Aug 12, 2024 ▶ 44:18 Thrive Market: Nick Green
CATALYST Prediction Open · timeframe Sep 2028
Private-label plant-based meat will eventually capture a high-teens market share.
“So our thought process is you'll probably see private label ramp over time to a high teens percent of the market, more or less where it is in plant-based beverages and the rest of the food industry.”
John Baumgartner Sep 28, 2023 ▶ 37:59 Reviving the stagnant plant based meat market
20VC Prediction Not checkable as stated
JOKR Projects a 5% to 10% Margin Uplift From Private Labels
“We think that at scale, we have like a five to 10% additional margin potential that we can unlock while building private label.”
Ralf Wenzel Jan 12, 2022 ▶ 30:49 20VC: The Memo: Never Before Revealed Metrics; A Full Breakdown of Unit Economics Behind JOKR, How Does Emerging Markets Compare to Developed Economies & The Biggest Misnomers on Quick Commerce with Ralf Wenzel, Founder & CEO @ JOKR
ANOTHER PODCAST Assertion Supported
Evans: Amazon's 20 percent private label business is standard retail practice
“Amazon doing private label, like, yo, that's how retails work for the last hundred years. Like every retailer is 20% private label, but on the web somehow it's evil.”
Benedict Evans Jan 10, 2021 ▶ 41:56 There's no such thing as data
CAPITAL ALLOCATORS Assertion Partly supported
Schorr: The overall super-premium ice cream category is flat or down
“So super premium ice cream is, is flat or down as a whole pints are doing really well. Private labels taking some hits, but a market trend, consumer trend was something that we all missed a little bit and it's having an impact.”
Dan Schorr Jul 31, 2017 ▶ 38:42 Dan Schorr – Death, Ice Cream, and Entrepreneurship (Capital Allocators, EP.19)

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